10 Logo Design Mistakes & How to Avoid Them
Designing a logo is like hiring a representative that can speak on the behalf of your business and set the first impression. It introduces your brand to the customer and tells them what it does. For this reason, it becomes an inseparable part of the brand and something that should not be taken for granted.
We are sure, you may be aware of logo requisites that can make your first impression a good one but do you know what things you can avoid?
Being the leading logo design company in the USA, we understand what it means to get a perfect brand logo once and for all. Therefore, our team at VerveBranding has come up with 10 logo design mistakes that you can avoid and give a hike to your business from the very start. Let’s have a look.
10 Logo Design Mistakes & How to Avoid Them
1. Ignoring the competitors
If you won’t keep knowledge of what your competitors are doing, you will be unaware of the industry norms and will run out of potential ideas for your designs. To avoid this, look at what others are doing, explore about top businesses of your industry or simply search through the lists of best logos until you get an idea for yourself.
2. Thinking exclusively about the trends
If you’ll only look for trends and try to apply all of them to your logo, you will end up in a mess. This doesn’t mean that you don’t consider trends at all but consider only those that don’t tend to fade away quickly. Aim for a timeless logo design that is meaningful and defines your business’s relevance.
3. Getting attached to elements
Your logo should only feature the name or initials of your brand, an icon, one or two fonts, and a maximum of three colors. Any unwanted or unrelated element such as multiple color palettes or font families, will confuse your audience and turn them away.
4. Forgetting your audience
Never fail to keep your audience in mind while designing a logo, as it is ultimately meant to narrate your enticing story before them and draw them towards your brand.
5. Choosing random fonts
In the absence of an icon in your logo, the next element viewers see is the text. Usually, people choose font meaninglessly, but fonts do carry meaning and that meaning should not be vague, instead reach your audience in a righteous manner. It is fine to choose a different font for your Logo’s tagline, but before doing that make sure to study the fonts that belong together. Why don’t you check: How to make a catchy logo design with a slogan or tagline?
6. Choosing random colors
Just like fonts, colors are also brand messengers to your audience. They do have their own psychology and thus should be chosen carefully. Let’s understand color fundamental theory first>> The Fundamentals of Understanding Color Theory.
Too many colors will create a messy logo. Therefore, limit your color combinations to three at most with black, white, and a third color.
For more on the details of why colors are crucial to trigger our emotions, let’s check the quick repo here. How Color Make us Feel – A Report on Color and Emotions
7. Incorrect Logo file
Since you will need to resize the logo for different contexts, you will need its vector file, so that its quality is preserved every time. Do not use pixelated images or JPEGs as their deteriorated quality will render your logo useless.
8. Poor Placement
Before you start branding with your logo on the website or printed merchandise, picture it in every possible area. Try different sizes, positions, and layouts, and then place the logo, thus avoiding post-design mistakes. Let’s understand how to avoid different logo design mistakes.
9. Tempting to make changes
Once you have started branding with your logo, your audience with associate it with your business and will look out for it afterward. So don’t be tempted to change the way it looks, instead be consistent with the design. Your audience will appreciate this consistency in the long run.
10. Generic Image Selection
The choice of logo that you pick in your logo means a lot of meaning inside. while designing the perfect logo you should place crucial traits of the brand. That is suitable for your business type and your services.
This is the reason you should avoid general images. It will hardly deliver the right impact to the potential audience.
Negative space in logo design also plays an important part. Try to use it wisely. Else it would mislead the main purpose of the company. Try to brainstorm your ideas, cultivate them, let them nurture, and bang on… you’re ready to go. Pep up some story and then create the ideal logo image for it.
The idea is to build a logo for a construction company.
If you want to begin the designing process you should take the research idea for the niche construction companies. And then start preparing the process.
Now that you know what to avoid, you should be able to differentiate between your existing and future logos very well. If you are still facing problems read more about logo design ideas or get in touch with us.
VerveBranding can be your one-stop solution for branding and designing because we have market experience and a team of experts who, over the years, have worked on many major and minor projects for all types of industries. We provide designing and branding services at the most affordable price. For services related to mobile app development or web development and online marketing services, check out our subsidiaries, VerveLogic and VerveOnlineMarketing.
Our team of competent logo designers is striving hard each day to provide you with the best logo-designing services and take your business to greater heights. Request a Quote or call us to discuss your requirements.