What Are Brand Values? Get A Complete Guide

What Are Brand Values? Get A Complete Guide

How to know what your brand values are? Is it necessary to have brand values for every organization? What is the connection between branding and brand values? Can branding be complete without brand values? Our team is being asked such questions by several of our clients. We have added some of the questions to give you an idea. You may be looking for all such questions and answers. No worries now! We have covered your questions in this blog post to have the best branding services for your company.

However, brand values will help your business with the key principles; how you treat your customers, how a company operates, how items are delivered to customers, and much more. It does not matter; whether you hire a branding and logo-designing company in the USA or anywhere else. The branding services will help you with all the important things like brand values, and the brand’s visual identity. The time you find your brand values- you will be able to communicate with your business customers about your aim, how you care for your customers, what is your contribution to sustainability, and much more. Read the article to know all about brand values.

What are brand values?

The brand values for every business are different. Brand values are fundamental beliefs that a company stands for. The brand values for an organization refer to the ideas and brand value help guide the brand’s actions. The guided actions can be for sustainability, transparency, solidarity, and diversity. Moreover, brand values are uncompromised principles that help businesses remember as they grow. Even the organization uses alternative paths to earn profit and win more and more clients.

Difference Between Brand Values and Guiding Principles

Brand values and guiding principles both are different terms for businesses. Brand values are guiding beliefs that an organization follows and upholds in pursuit of an organization’s mission. Brand values define what an organization stands for by delivering its business services to the customers.

On the other hand, the brand’s guiding principles are different from brand values. The brand guiding principles help organizations, how particular an organization should act and behave to meet the values and the set goal of the organization.

What are some examples of brand values and guiding principles?

Below we have added some of the top examples that will help you with the best ideas for brand values and guiding principles. Check out all the examples for brand values and guiding principles. Added all the examples will help you build the same thing for your business. So that you can deliver your business customers with personalization services by delivering the values to your customers.

Example of brand values and guiding principles for an organization.

Brand ValuesGuide Principles
SimplicityWe make sure that our customers get comprehensive and easy-to-understand brand communications.
Customer SuccessWe believe in making our customers get the best services. So, our customers succeed in achieving their goals and mission.
FreedomThe freedom to work from anywhere gives our employees freedom. So, employees can get time to spend with their families and on other tasks. We do not want to make our employees stuck in one place and work.
Work hard and fastWorking hard is not sufficient to succeed, we make it fast. So that you get things done and work on the next task for your business success.
Communication We believe that communication is the key to understanding our clients, and employees and delivering our customers the service they are looking to have for them.

What is the importance of brand values for an organization?

Brand values are a spirit of a business that helps businesses communicate and reach their goals in an organized way. In case a business does not set its brand values- this means the business is being run with no purpose. One who does not have any purpose or goals will continue suffering to communicate with their business target audience. Thus to have the best services for your business and deliver value. You need to set up brand values and work according to your brand value. So, that you meet your customer’s needs and the things they are looking for.

You are well aware of the market- the competition in marketing for all types of industries is escalating day to day. What is the thing that will separate you from your competitors?

If you have set all the core values for your business, you will separate your business from your competitors. And you can create a unique identity for your business. When you start implementing all the things you will be able to understand that the core values are central to branding.

What are the advantages of brand values?

Here are the top advantages of brand values that will help you with the best information. You will be able to have the best idea to set up the brand values for your business. Read here to know all the advantages of brand values.

Brand values lead you to loyal customers and your business growth

Brand values will always help you connect with your business customers in a meaningful way. Having strong brand values for your business helps your customers build belief in your services. It has been studied that 77% of customers want to buy from all those businesses that share their brand values. This is a huge number to connect with your customers and build a community for your business.

This is clear that corporate marketing is to establish a strong relationship bond between customers and the brands. You need growth for your business and the growth comes with the strategies you make. A brand’s core values help businesses a lot and make a business work according to the core values.

With brand values, you attract the right talent

Brand values represent human elements within this broader community, and employees and customers can identify them. If you have clear brand values that align with the employees. This will attract potential employees. This means you will not be suffering to meet the right talent for your company.

If you do not have the brand values for your business. This will make many practices difficult for you. Therefore, you must be setting up all the brand values for your company.

Brand values are a way to your company goals

Brand values will always help your company to follow a particular path to achieve all your goals. You do not have to just choose anything for your company. You have planned your way to connect with your customers and tell them what your mission and vision are. When you follow the path you have planned. You will be able to close your business goals and achieve them as you want.

The brand values that you have set up will help you with the direction of long-term decision-making and business acts in alignment with the brand purpose for a business.

Examples of core values in action

Here we have added some of the top companies and their core values. All the top examples of top companies and their values will be the best inspiration for you. Top companies like Burger King, Nike, and Salesforce are practicing all their brand values. The brand value they are practicing makes them stand out from their competitors. Check out all the important points that you are looking for in your inspiration.

Salesforce core values and believe

Salesforce has five core values. Salesforce believes that they build a culture of trust by being incredibly intentional about the values, behavior, and experience they deliver to its customers. Salesforce says that building this culture of trust is its greatest competitive advantage and differentiates the company from others.

The core values of Salesforce will let you know how they work and care for all. We have added all the core values that will help you with the best info for your business. Have a look at all the core values of Salesforce below.

  • Trust
  • Customer Success
  • Innovation
  • Equality
  • Sustainability

Trust: trust is Salesforce number value. Where they say that the trust to keep their customer’s information safe is their priority. The clients believe them to keep their business running.

Customer Success: Salesforce believes that when their customers succeed- they succeed. Salesforce uses the full of it to make the customer meet their planned goals.

Innovation: Salesforce is clear to make every business stand out and leverage the power of technology for all types of business- small or big.

Equality: the equality to serve everyone equally and deliver the best services is their goal. Salesforce believes that they strive for a more sustainable, inclusive, and better world.

Sustainability: they are not just focusing on their business only. Salesforce believes in contributing to sustainability also.

These five core values of Salesforce make a unique business and make them stand out compared to its competitors. These five core values from Salesforce can help you with the best core values setup for your business. You will get the best idea to have for your business services.


Starbucks logo

Starbucks is another best example to have the best values for your business. The brand values of Starbucks will help you get inspiration. However, you need such businesses that help you understand and implement things successfully for your business. We have added all the points to have the best understanding for you. Check the bullet points to know about Starbucks’s core values for its business target audience.

  • Starbucks believes that they believe in warmth and belonging, where everyone is welcome.
  • Acting with courage, and challenging the status quo, Starbucks believes in everyone’s growth by finding new ways to grow.
  • We believe in connecting, transparency, dignity, and respect.
  • Doing best whatever they start and being held accountable for the results they get.
  • Starbucks believes that they are performance-driven, through the lens of humanity.

This is not about the coffee business only. Starbucks believes in service best to the audience. The CEO of Starbucks Howard Schulz says:

At Starbucks, I’ve always said we’re not in the coffee business serving people, we’re in the people business serving coffee.

These are the lines that Starbucks CEO has said to the people. These are some of the things that make businesses stand out and serve the values of their business target audience.

How to develop and implement core values for your business?

We have added the steps that will help you with the core values of your business. Implementing all the steps. You can get to have the best values for your business and implement all the core values for your business also. Let us check all the steps to have the core values for your business also.

Start brainstorming with your team

You can start asking questions to your team. The questions will clear all your doubts and help you with the best outcomes for your business brand values. You can ask questions like: What are the standards of behavior it holds? What does the brand stand for? What are the common threads and links in your thinking? This way you can bring the members together.

Survey your customers to know about them

When you survey your customers. You will get to know so many things and there are pre-existing themes that your existing customers identify with. You must implement the step to have the best idea for you.

Analyze your competitors for the opportunity

Check what your competitors are up to set up your brand values. What are the things that are creating opportunities for your business and have value for your business? There may be some common things that your competitors are making. Which has given negative reviews on Google. You can work on all those things that your business customers are doing and convert them into opportunities for your business.

After all these things you need to focus on the next important points. Which will help you with the next step for you to have the brand values for your business. This thing will help you have the best thing. Check the next points to implement all of them for you.

  • Now you need to narrow down 3 to 5 brand values. That describes your business and tells your customers a reason to connect with you.
  • You need to choose 1 to 2 guiding principles as per your brand values- this thing will make you stay consistent and ensure the brand values are implemented across all your business.
  • Do not forget to include your values and guiding principles in your brand guidelines. This way you will be able to communicate the same internally also. When the employees get to know about the brand values of their organization. They will be able to implement the same thing.

These are some of the things that will help you with the best values for your company. When you have all these things you will be able to have unique branding and logo designing for your company. There are many ways that you can use for your business. These things will help you a lot and make things work for you. However, to make things work for you, you can hire a logo design company. Which becomes one of the best options for your company to have it for you.


Brand values are the most basic things that you must focus on to implement your brand. When you have the brand values for your company. You will be able to run your organization in a planned manner instead of running your business anywhere. Moreover, having your brand values will help you with branding, logo design, and developing your business image in the market. Have the brand values for your company and implement them for the best results for your company.

VerveBranding can be your one-stop solution for branding and designing because we have decades of market experience and a team of experts who, over the years, have worked on many major and minor projects for all types of industries. We provide designing and branding services at the most affordable price. For services related to mobile app development or web development and online marketing services, check out our subsidiaries, VerveLogic and VerveOnlineMarketing. Connect with us right now to have the best services in logo design and branding for your business.

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