{"id":14448,"date":"2025-11-11T15:24:46","date_gmt":"2025-11-11T09:54:46","guid":{"rendered":"https:\/\/www.vervebranding.com\/blog\/?p=14448"},"modified":"2025-11-11T15:24:46","modified_gmt":"2025-11-11T09:54:46","slug":"how-to-create-packaging-that-works-for-both-instagram-and-retail-shelves","status":"publish","type":"post","link":"https:\/\/www.vervebranding.com\/blog\/how-to-create-packaging-that-works-for-both-instagram-and-retail-shelves\/","title":{"rendered":"How to Create Packaging That Works for Both Instagram and Retail Shelves"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Quality packaging stands out from the crowd. This is a proven fact out there in the market that every retailer is trying to achieve. Your packaging quality, style, print and overall aesthetics are how customers perceive your brand. It\u2019s the first thing they see when the order arrives. It\u2019s not a win or lose the customer deal, but it sure is a dealbreaker for many customers who value quality, sustainable and <\/span><a href=\"https:\/\/www.vervebranding.com\/product-package-designing-services.html\"><span style=\"font-weight: 400;\">luxurious packaging<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having delivered over 200+ projects involving logo design and packaging design for Instagram and retail shelves, we have some crucial insights to share in this blog. And we have 100% belief you are going to like it, especially if you are operating a small to mid-scale business in the retail or ecommerce space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So let\u2019s get started!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Create Shelf and Instagram-Ready Packaging<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Minimalism is the Oldest and Somehow the Newest Trend<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overcrowding in packaging design is not working anymore. Traditional brands focused mainly on including all their business information on the packaging itself so that customers knew everything about who they were dealing with.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">But today it\u2019s the time and age of minimalism and simplicity. This is something that will never go out of fashion. Sleek, <\/span><a href=\"https:\/\/www.vervebranding.com\/blog\/designing-packaging-that-sells-on-shelves-and-screens\/\"><span style=\"font-weight: 400;\">monochrome packaging design<\/span><\/a><span style=\"font-weight: 400;\"> with a clear and clean logo is the packaging strategy for many luxurious brands like Chanel, Dior and even Gucci.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">So this is where you should pick up the hints and design a package that screams simplicity and yet is professional-looking.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Your Packaging Should Reflect Brand Identity and its Uniqueness<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What you shouldn\u2019t ignore in the packaging design is that it should capture the attention of customers while also reinforcing your overall <\/span><a href=\"https:\/\/www.vervebranding.com\/blog\/how-to-design-a-brand-identity-system-not-just-a-logo\/\"><span style=\"font-weight: 400;\">brand identity<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand identity deals with every little aspect related to your business. Be it the logo, the colour palette, the customer interaction touchpoints, your online presence, brand messaging, <\/span><a href=\"https:\/\/www.vervebranding.com\/blog\/tone-of-voice-mistakes-to-avoid-in-branding\/\"><span style=\"font-weight: 400;\">tone of voice<\/span><\/a><span style=\"font-weight: 400;\"> and much more.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To deliver all the branding aspects in a coherent manner, you need a seamless packaging strategy. Focus on using sustainable materials and keeping clear and consistent messaging on the product.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Without overwhelming customers with different design elements, your packaging should instantly deliver what customers want to know.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With a functional design or unusual shapes and structures, you can grab customer attention that leads them to buy the product right from the shelf or through Instagram.\u00a0 Using reusable jars, triangular boxes, etc, in packaging that looks spectacular and raises curiosity.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Bottom Line?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Brands should focus increasingly on maintaining quality in packaging, which will take the brand ahead. The next thing you should pay attention to is the overall <\/span><a href=\"https:\/\/www.vervebranding.com\/blog\/unboxing-wonders-how-apples-packaging-crafts-the-customer-experience\/\"><span style=\"font-weight: 400;\">unboxing experience<\/span><\/a><span style=\"font-weight: 400;\"> of customers, which is a feeling wrapped up in a beautiful little box.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can give a premium feel without compromising the practicality of packaging, which is possible by using a metallic or embossing finish on the packaging box. Our designers will be thrilled to assist you in strategising, designing and creating final packaging designs for your brand. Reach out to VerveBranding, a top <\/span><a href=\"https:\/\/www.vervebranding.com\/us\/logo-design-company-in-chicago.html\"><span style=\"font-weight: 400;\">logo designing company in Chicago<\/span><\/a><span style=\"font-weight: 400;\">, where one-size-fits-all is never on the table because every brand is unique and needs out-of-the-box solutions!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what are you waiting for? Help your brand shine on shelves!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quality packaging stands out from the crowd. This is a proven fact out there in the market that every retailer is trying to achieve. Your packaging quality, style, print and overall aesthetics are how customers perceive your brand. It\u2019s the first thing they see when the order arrives. It\u2019s not a win or lose the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-14448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designing"],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.vervebranding.com\/blog\/wp-json\/wp\/v2\/posts\/14448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vervebranding.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vervebranding.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vervebranding.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vervebranding.com\/blog\/wp-json\/wp\/v2\/comments?post=14448"}],"version-history":[{"count":1,"href":"https:\/\/www.vervebranding.com\/blog\/wp-json\/wp\/v2\/posts\/14448\/revisions"}],"predecessor-version":[{"id":14450,"href":"https:\/\/www.vervebranding.com\/blog\/wp-json\/wp\/v2\/posts\/14448\/revisions\/14450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vervebranding.com\/blog\/wp-json\/wp\/v2\/media\/14449"}],"wp:attachment":[{"href":"https:\/\/www.vervebranding.com\/blog\/wp-json\/wp\/v2\/media?parent=14448"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vervebranding.com\/blog\/wp-json\/wp\/v2\/tags?post=14448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}