{"id":14503,"date":"2025-12-04T18:09:56","date_gmt":"2025-12-04T12:39:56","guid":{"rendered":"https:\/\/www.vervebranding.com\/blog\/?p=14503"},"modified":"2025-12-04T18:09:56","modified_gmt":"2025-12-04T12:39:56","slug":"how-to-use-brand-icons-symbol-sets-beyond-the-logo","status":"publish","type":"post","link":"https:\/\/www.vervebranding.com\/blog\/how-to-use-brand-icons-symbol-sets-beyond-the-logo\/","title":{"rendered":"How to Use Brand Icons & Symbol Sets Beyond the Logo"},"content":{"rendered":"

A logo is the most powerful symbol for brands because it\u2019s how people recognise them, but modern <\/span>branding<\/span><\/a> goes beyond a single logo.\u00a0<\/span><\/p>\n

A logo is not only for your website, the brand icons and symbols also go hand and hand with the logo. These elements work together to tell a cohesive story about your brand, <\/span>brand values<\/span><\/a>, brand personality and the brand narrative to the core audience across every touchpoint.\u00a0<\/span><\/p>\n

Partnering with a top <\/span>logo design company<\/span><\/a> can help brands create strong visual systems through which you can strengthen brand recall even when the main logo is not present. But first, let’s understand how the brand icons and symbol sets are used to guide navigation in apps.<\/span><\/p>\n

Logo, Icons, Symbols and Typography: The Core Branding Elements\u00a0<\/span><\/h2>\n

Brand icons are highly versatile, even more than logos. Through brand icons, you can guide users on the website and application. You can use them on <\/span>packaging<\/span><\/a>, presentations and in simplifying product explanations. If you use the brand icons and symbol sets accurately, they can strengthen brand recall and also improve brand memorability.<\/span><\/p>\n