The Beginner’s Guide to Choosing a Brand Name That Works Online
The essential question that we are going to cover in this blog is “How to choose a brand name that sticks”.
You need a brand name that is not only creative but also shapes the way people will perceive you. The name itself should hold up till the very end and take all the products and services you are offering under its umbrella.
Your brand name should be unique and not like one already existing in the market. Along with this, you must also focus on creating a catchy brand name, so take up your time and do some research to learn about similar businesses in your niche. This will give you a good idea of how a perfect brand name reflects the entire brand identity without losing its value in the trademark rules.
So let’s get into it!
Choosing a Unique and Catchy Brand Name: What are the Rules?
#1: Descriptive Brand Names
There are descriptive brand names which you can choose that describe the service or the product you are offering. These are the informative and straightforward brand names like General Electric, Pizza Hut and American Airlines. However, if it is something that’s too common and doesn’t give you a unique touch, considering the products you’re offering, you can go in a different direction.
#2: Suggestive Brand Names
Many businesses these days go for suggestive brand names that highlight the benefits or the characteristics of the services or products they are offering. You are not directly describing the service of the product, but you are evoking an imagination and emotions related to the brand. For example, the popular social media platform Instagram suggests, it has something to do with photography without revealing the exact inspiration behind its name.
#3: Compound Brand Names
There are compound words where we combine two or more words to create a new phrase that will become your brand name. It is a distinctive and creative process that highlights where your brand stands. Most importantly, people can break up the phrase to understand its meaning logically. For example, the social media platforms like YouTube (You+Tube) and Facebook (Face+Book) have a compound brand name that is developed using two distinct words. If this is something that can reflect your brand identity more clearly and distinctively, just go for it!
#4: Acronym-Based Brand Name
You can choose acronyms for your brand, which includes using different parts of several words, such as just the initials, to create your brand name. If you have landed on something too complex or long, then you can choose the acronym to make the most meaningful essence of your brand name.
Bottom Line?
In the end, you can invent a name which may or may not have any inherent meaning related to your service or product. They should be catchy and should have the potential to become memorable for customers with the right advertising and marketing. You need to ensure that the name sticks in the market.
Don’t go for any complicated keywords because what sounds interesting to you may not be memorable and unique for others. The existing real brands have invented names like Google and Xerox, which have stayed with the users and are going to exist for a long, long time! You can take assistance from VerveBranding, a top logo designing company in Dubai, where our brand strategists and designers will help you create a strong brand identity from scratch!
