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Branding for Startups vs Legacy Brands: Different Rules, Same Goals
Posted: September 17, 2025
The big world of branding it’s just something like one size fits all. A start-up that’s working to establish a nam ...
How to Build a Brand That Attracts Investors
Posted: September 16, 2025
In today’s competitive business environment, building a strong brand isn’t just about winning customers it’s ...
How VerveBranding Scales Brands from Concept to Category Leader
Posted: September 15, 2025
Every brand starts from scratch. They initiate operations with one minimum viable product and expand their operations ...
Tone of Voice Mistakes to Avoid in Branding
Posted: September 12, 2025
A consistent tone of voice is important if you are building a brand. ...
How to Align Product Innovation with Brand Identity?
Posted: September 9, 2025
Well, you ask us, then aligning innovation with a brand itself can be a huge task, then an element specific can be eve ...
Why Branding Is the Foundation for Marketing Success?
Posted: September 8, 2025
Marketing is ubiquitous these days in the competitive business environment, from social media advertisements and email ...
Colour Psychology in Branding: What Every Brand Should Know
Posted: September 5, 2025
Colour psychology is an important aspect in branding as it drives customers to make a purchase decision. Every brand h ...
Packaging Trends in 2025: Sustainability Meets Innovation
Posted: September 2, 2025
Brands need to be constantly updated about the ongoing trends in the packaging industry. Packaging is the first thing ...
Brand vs Campaign: Know What You’re Launching
Posted: September 1, 2025
The difference between a brand launch and a campaign launch is that one is a long-term process while the other is a sh ...
Monogram vs Symbolic vs Wordmark Logos: Which One’s Right for You?
Posted: August 29, 2025
Deciding on a logo that stands out and looks unique is a challenge for many. Especially for new brands that are making ...
Minimalist Logos: Why They Still Rule in 2025
Posted: August 28, 2025
Of all the things you remember about a brand, a memorable logo stays with you forever. If you see 4 rings entangled to ...
