What Makes a Brand Memorable in 2025?

In India, when you hear Domino’s, you instantly think of pizza. Similarly, when you hear Zudio, you know it’s a fast fashion brand which offers affordable clothing for both men and women. But what makes these brands so memorable that you instantly know their products just by their name?  Making your brand memorable is not some quick formula in 2025; it is a combination of authenticity, personalisation and visual storytelling.

There are a lot more elements that go into Branding.  We will look at different ways in which  can make a brand memorable. Starting from curating a strong brand identity to engaging in its marketing, there is a lot that goes into making your brand stand out. 

Discover The Strategies That Make Your Brand Stand Out

Here are 6 crucial steps you must include in your branding strategy to stand out from competitors –

Make Your Brand Identity Known

Before getting lost in the whirlwind of profits, reach, marketing, staffing and whatnot, first create a brand identity. Your brand identity should have a clear USP (i.e., Unique Selling Proposition). A clear USP helps customers learn about your products/services. Customers will be able to associate the products they see in the market with your brand once they know what you are selling.

For instance, people know Spotify as a music streaming platform. Spotify recently added a category of “Spotify Creators”, which allows users to leverage the platform for audio and video podcasts. The USP for the brand is clear and compelling. It stands right with the growing podcast culture in India. Hence, USP is also about creating a differentiation in the market. If your competitors are already in the market with a similar product, you can make your mark by providing a strong USP that sets you apart from them. 

Compelling Brand Story 

Developing a brand story is something that you may already know about. Your brand may or may not have a compelling story, but it’s important to focus on how your customers can build an emotional connection with it. Having a brand story lets your customers create an emotional bond with you. It allows them to see it more than as a brand. For instance, people relate the celebration of the Cricket World Cup with Coca-Cola and Pepsi. This is also because of the ambush marketing strategies adopted by Pepsi to maintain a strong brand image.

Let’s take an example of recently established brands like BL Fabric, which appeared on Shark Tank. It’s a show where entrepreneurs from all over India come to pitch their business ideas in front of investors in the hope of securing funding. BL Fabric is a women-specific ethnic wear manufacturer and wholesaler based in Gujarat, India. Mayur Gediya, the BL fabric entrepreneur, made a compelling pitch through his brand story and secured funding from the Sharks. People know the brand for factors like affordable pricing for elegant and high-quality lehengas for women.

Does Your Brand Have a Robust Digital Presence?

What do you understand by Digital Presence?

Brands should create a digital space so that their customers can reach them through different platforms. Brands can improve their online visibility through social media pages and websites. Entrepreneurs establish a strong digital presence by regularly sharing insights about their brand with customers. It can be anything from behind-the-scenes clips, operational workflows, user reviews, user-generated content and engaging content online to connect with customers. This is especially important in 2025, when the majority of users get to know about new brands and their products through digital channels. 

Create Personalised Experiences

In a technology-driven world, where many businesses and brands are adopting AI technology to bring personalised experiences, why should you be left behind? In simple terms, brands need to leverage AI to create personalised experiences for customers.

For instance, Spotify creates a custom playlist for customers based on their previous searches, last played songs, etc. AI allows brands to learn about trends and patterns in their customers. They can create hyper-personalised campaigns based on what their customers like to gain traction. Let’s take another example of e-commerce brands like Myntra, Nykaa and Amazon. Using an AI-based recommendation system on the shopping platforms, they provide a personalised list of products which customers will like. The system recommends products based on recent cart items, searches, interactions with the products (likes, reviews, etc), etc.  

Performance Marketing is Not a Myth

Marketing is a crucial step in making your brand known to customers. They will recognise your brand if they find it more frequently making rounds on the internet, social media platforms, etc. Without digital marketing, you may waste all your operational efforts because your product will not reach customers. But what does performance marketing have to do with any of it?

Performance marketing is a subset of digital marketing that is an effective strategy to achieve measurable results and return on investment. The focus of performance marketing is on achieving trackable and tangible results such as increased sales, leads or number of clicks. It is more like data-driven marketing which allows brands to make informed decisions. It lets you see which of your marketing efforts are not working. In performance marketing, brands don’t pay for clicks or impressions irrespective of engagement. Instead, this marketing mechanism works on a pay pay-per-result or pay-per-action model. 

Humanise Your Brand with UGC

You should include User Generated Content (UGC) is any content—text, videos, images, or reviews—created by customers rather than the brand.) in your blogs, stories, posts, websites, etc. User-generated content can be in any form, be it reviews, stories related to the brand, posts or any other format. Brands should share the UGC content on their digital platforms as it helps customers build an authentic connection with them. They can relate to other customers’ experiences and can trust the brand even more. UGC also works as social proof to show other customers that your product is praise-worthy!

For instance, a recently launched women-specific innerwear brand, Underneat, leverages user-generated content in the form of customer reviews and video stories. This includes positive comments, reviews and constructive criticism on the Underneat’s products that help other customers like the product and brand even more.  

To Sum Up

The truth of the matter is that customers may not remember who the owner of a certain brand is, but they will remember your brand with its values and products. Brand owners need to make their brand identity known in a way that people can learn about it instantly. It will not be possible without having a digital presence. Hence, it is important to create a digital presence. Customers connect with brands even more with a compelling story to back it up. So share your journey, your ideas, your inspirations and what makes your brand unique. If your marketing strategy is silent, it must be because your product speaks louder. But if that’s not the case, your digital marketing strategy should be on point to make you stand out from the crowd. 

In a world where technology advancements easily impact the brand’s performance, you should leverage their power to win customers. If you, as an entrepreneur or business owner, are struggling to maintain the performance of your brand in this competitive market, know that it’s not too late. You can consult our team at VerveBranding to improve your social media power and win customers through your compelling brand identity.