How VerveBranding Scales Brands from Concept to Category Leader

Every brand starts from scratch. They initiate operations with one minimum viable product and expand their operations as they grow in scale. In terms of customer growth, market growth and revenue growth, brands scale with the launch of new product categories so that they can progress further in the market. This is precisely where VerveBranding contributes. VerveBranding, a leading brand advertising and logo design company in India, is a market leader in delivering custom design solutions, branding solutions, and brand identity development. Having worked with more than 150 clients, Verve is now a fully-equipped branding agency that can help you achieve success in your niche industry. In this blog, let’s look at key strategies that VerveBranding works with to deliver industry-grade solutions to entrepreneurs and businesses. 

Verve’s Multidimensional Strategy To Scale Brands and Make Them a Category Leader

Category designing is basically adding a new marketing category to your business domain, which you can monopolise and monetise before your competitors can get to it. You can create a new niche under your brand name, which you can dominate without your competitors being present in this category. For example, Netflix, the brick-and-mortar video rental store, which was earlier known as ‘Blockbuster’, expanded its operations and created a subscription-based streaming service. It is the prime example of becoming a category leader.

Netflix has witnessed new heights in the market. Other streaming platforms are far behind because Netflix came into this category when no other competitor was there. The category design execution by Netflix is done with such perfection that it has become the number one streaming platform in the world, leaving behind streaming services like Amazon Prime, Jio Hotstar, HBO, etc. 

We will now look at the key steps that VerveBranding takes to scale a concept to a category –

#1: Identifying Market Gap and Launching With Uniqueness in Mind

Verve has a highly skilled staff of brand strategists and marketers who devise custom strategies for brands to help them scale in their niche industry. By identifying the market gaps and potentially missed opportunities, we cater to brands by offering unique solutions that can become a foundation for the future innovations of the company. 

Our brand strategists at Verve help determine the challenges your niche industry is facing and how it is a significant gap in the market. For example, you must have heard of Airbnb, a property rental service, becoming highly popular in all corners of the world. The company found the traditional platforms for finding hotels and making a booking ineffective and highly clunky. Hence, to help their customers find a reasonable and effective accommodation experience, they stepped fully into the hospitality industry and created a new category to rent the entire house, Villas, apartments, etc, to get the true experience of independence and flexibility. By adding a new marketing category and recognising the potential gaps in the hospitality industry, Airbnb is now a profit-making firm which offers a one-of-a-kind experience for its customers.

#2: Verve Helps Your Business Scale in a Cost-Friendly Manner

VerveBranding enables category designing and business scaling in a very cost-friendly manner. This is because category designing is not as expensive as people make it out to be. You don’t need to spend a large chunk of money on developing a category under your brand. You can use your existing resources creatively so that you can create a new category to serve a new range of audience. 

You can connect with the new audience through online channels and touchpoints. For example, a Western clothing brand selling dresses, corsets, jeans, etc, can create a new marketing category of selling feasible and comfortable lingerie because it has a separate market. We help brands introduce new products in a way that stands out in the market and creates a significant differentiation from their competitors.

#3: Tailored Strategy for Every Brand

We don’t believe in the myth that category design is only for consumer-facing products and trending products in the market. We help brands create category design tailored to their brand identity. Our strategists and marketers help apply category design to a variety of industry niches and product types. 

By creating custom marketing campaigns and branding material for the new category design, Verve can help you differentiate from competitors, acquire sustainable growth and attract loyal customers. It doesn’t matter if you come from an e-commerce industry or a healthcare provider, you can create a new category within your brand to cater to a new set of audience. 

To Sum Up

Verve’s strategy towards branding, marketing, logo designing, packaging designing, etc, dynamically shifts according to the brand we are working with. For every e-commerce brand we work with, we have a custom strategy and scaling plans which go with the brand’s tone of voice and overall identity system. To leverage our services of branding and scale your business, you can reach out to VerveBranding, offering tailored and personalised services to different brands.