From Label to Luxury: Packaging for Premium Positioning
Luxury packaging includes all elements of durability, aesthetics, storytelling, branding and sustainability. In today’s day and age, quality packaging is what everyone’s after. There’s no point in delivering products in half a box, with broken seals and durability issues. More than quality packaging, brands are after combining ‘quality’ with ‘luxury’ to position themselves as a premium brand. Like we said, premium packaging combines various aspects of branding, colours, aesthetics and durability without which you will most definitely compromise customer trust and loyalty. Let’s explore various components of premium packaging and see how they can change your positioning in the market.
A Step-by-Step Guide to Create Premium Packaging That Sells
#1: Product Packaging Material
The first component of premium packaging is choosing a material that’s durable and highly versatile. Packaging material is highly important when it comes to providing strength and durability in the package. Durable packing material can sustain heavy weights, changing environmental conditions and rough and tough handling when in shipping. Hence, design and aesthetics must come in the later stages of planning, but packaging material choice must come first.
#2: Choosing Brand Aesthetics and Overall Design
The next step in the process of creating premium packaging design is choosing the right branding colours and design that seems related to your overall brand image. Every brand has a distinct colour palette. The colours associated with your brand create a strong recognisability in customers’ minds. Hence, choosing your brand’s colours in packaging is a smart choice that improves brand visibility and recognition.
#3: Avoiding Overcrowding the Premium Package Design
The next point you must remember is a “NOT-TO-DO”. If you are looking to position your business as a premium brand, your efforts should be visible in the premium package design. What you mustn’t do in the package design is Overcrowding design elements. Sure, you want to show everything your brand’s got on your package design. But think of it like this – the more elements you add to your design, the more confusing it may become for customers. What you need in your premium packaging design is Minimalism. You should focus on adding only required elements in your package, such as brand name, logo, slogan, QR code for quick accessibility and essential product details.
#4: Focus on Creating a Unique Unboxing Experience
To truly create a strong brand recognisability, you should consider offering a unique unboxing experience for the customers. Understandably, you don’t want to spend a lot of money on primary packaging, but you can still add elements that help you stand out and place your brand as a luxury one in the market. The first trick is to add surprise to the packaging box. Some brands add their personalised cards, coupons, and brochures, etc, inside the package, which adds some aesthetic weight to the overall boxing. If you have luxury items inside the package, you can add foil or other premium protective materials to give a nice touch to the overall packaging design.
To Sum Up
Adding elements like white paper shreds, personalised cards, etc, can help elevate the unboxing experience for users. Showing your brand colours and symbolism on the packaging design creates a strong recognisability in customers’ minds. If you are business lacks branding, without which your marketing efforts fail, and struggles to maintain a brand-specific aesthetic appeal in packaging, you should consider reaching out to VerveBranding, a leading logo designing company in India. Our designers can help you achieve a premium positioning in the saturated market by redesigning your brand materials and taking over the aesthetics part, which will help you improve customer satisfaction and overall conversions.
