The Best Time to Post on LinkedIn in 2025 (Backed by Data)

When somebody says that their LinkedIn posts are not attracting as many visitors and are not driving engagement, there’s something wrong with their strategy. 

Every social media platform works differently. Each one has its own specific algorithm that drives engagement and visibility for posts. However, what you shouldn’t miss out on is creating compelling and relevant content, because without it, your posts will be insignificant. If your goal is to get more impressions and click-through rate on your LinkedIn posts, you should prioritise creating relevant content that users can relate to. 

When you upload will not matter in driving engagement and impressions if the content is poor. In this blog, we will discover how the LinkedIn algorithm works and the best time you should post content to drive maximum engagement. 

How the LinkedIn Algorithm Works in 2025? Let’s Find Out

The LinkedIn community has more than 1 billion members, most of whom are highly active on social media platforms. Millions of members logging into LinkedIn at different hours of the day from various time zones should give you an idea of how your posts can reach them. 

The social media management teams in performance marketing companies like VerveBranding understand crucial insights related to engaging the audience, posting time, post modifications, relevant keywords that will drive traffic, etc. Verve’s approach to branding encompasses a 5-step framework to success, which includes aspects of designing, strategising and establishing a brand identity for social media platforms. 

Let’s dive into discovering various time periods which are highly effective in driving visibility and give you an idea of posting time on LinkedIn.

Posting Time on LinkedIn As Per HubSpot Report

• As per the data-driven sites offered by HubSpot’s 2023 report, there are different time slots, which you should consider if you are looking to improve the LinkedIn post impressions. 
• The days include Monday, Tuesday and Wednesday, which are among the top three days that have proven to be crucial for driving impressions and engagement on the LinkedIn posts. 
• The posting time should be between 9 to 12 PM, 12 to 3 PM and 3 to 6 PM.
• According to the HubSpot report, brands and companies should avoid posting on Mondays, Saturdays, and Sundays because these are the days when there are the least active users on LinkedIn. 

Posting Time on LinkedIn As Per Sprinklr

• Another research provided by Sprinklr highlights that brands can drive the most effective results from LinkedIn posts when they choose Thursdays, Wednesdays and Tuesdays to post. 
• More importantly, social media experts and research analysts say that brands should upload LinkedIn posts on weekdays so that they can drive the best results out of all days. 
• You can choose the mid-morning time or the lunchtime period on a Tuesday, Wednesday, or Thursday to attract potential visitors and industry specialists to your LinkedIn post. 
• As per the research by Sprinklr, out of the highly active days on LinkedIn is Tuesday. It’s the right start of the week after Monday, where people are driven to see industry updates and look forward to catching up with their LinkedIn feed.   

To Sum Up

The research by HubSpot was completed after evaluating over 1 million posts on LinkedIn. The research-driven data gives you crucial insights about the best times to post on social media. The constant change in algorithms tells you one thing – what’s working for one brand may not work for another. So you need to continuously work towards refining your content strategy, posting schedule and content calendar so that you can test different times and content types and adjust your strategy accordingly. 

We encourage you to connect with our brand strategists and specialists, who can help you drive more engagement on social media platforms like LinkedIn, Instagram, Facebook, etc. VerveBranding is one of the top logo designing companies in Jaipur, where we specialise in offering packaging design services, UI/UX designing, LinkedIn branding, and much more. So reach out now and take your brand to new heights with compelling content, ads and strategy.