How Brands Use Symbolism in Logos to Connect With Global Markets
A logo is your brand’s identity; it’s how people remember you. Just like the name itself. But people register the name in their mind when they have an image of your brand, your logo. It’s the first touchpoint of your brand with potential customers. The companies are expanding their business internationally, which makes the symbolism much more important.
The logo communicates the meaning of your brand without using words. Global brands today are partnering with top logo design companies to create symbolic logos that evoke trust, carry meaning and resonate with people across cultures.
Logo Communicates Meaning and Evoke Emotions
A logo is the universal language of a brand. Your brand logo communicates symbolism; it tells people what your brand stands for. For example, the use of a circle in a logo symbolises continuity. Triangles convey direction, energy and progress. There is also a crucial role of colour symbolism in logo, which is equally powerful in conveying brand emotions. For example, red signals excitement while blue signifies trust and green expresses sustainability.
You must have seen many of the food brands, especially pure vegetarian or vegan brands, predominantly use green colour in their logo, which carries the same interpretation even when expanded globally. Let’s look at some of the most popular examples of how a logo symbolises brand meaning.
- A brand that sells wellness products uses leaf motifs and soft green colours to signify nature and balance.
- The IT companies have sleek geometric designs in their logo. Some also create custom typography that signifies their uniqueness and expresses innovation and future-readiness.
- Food brands use colours like red that symbolise excitement and appetite; some brands use yellow to highlight warmth and happiness. The yellow colour in McDonald’s and Burger King logos stimulates happy feelings. Some other colour choices, like Brown, in food brand stands for tradition and comfort (like in chocolate and coffee brands).
Professional logo design agencies study these psychological and cultural associations in depth to ensure that the final design aligns with international consumer expectations.
Bottom Line
Top logo design companies in Chicago, VerveBranding, are not only designing logo visuals. Instead, they thoroughly research brand identity, its perception and motivation behind to convey the same idea through the brand’s logo. In global markets, perception is everything. If people have a positive perception of your brand, they will be intrigued to find out more about your services and products. The right logo symbol can communicate a lot about your brand and make your business a cultural icon. So, collaborate with top logo design companies to bring your brand identity to life and excel in international markets!
