Designing Ads for Mobile vs Desktop: What Brands Must Know

The number of users accessing websites, social media platforms, and other digital interfaces on their mobile devices has increased significantly in the past decade. Brands must focus on optimising their social media advertisements for both desktop and mobile devices, where they can provide improved accessibility and user friendliness. Accessibility gives a better viewing experience, which drives conversions and traffic on your website. In this blog, we will look into why ad optimisation for both desktop and mobile is important. 

Why Ad Optimisation is Important for Mobile? Let’s Find Out

• The mobile application users are often multitasking on their hand-held devices and have extremely short attention spans. The mobile app users have distinct characteristics from the desktop users. Hence, you need to strategise well about how you want to place your advertisement to catch their attention in just a few seconds. 
• Brands are trying consistently to deliver their message to the customers and drive conversions, for which they create compelling ad creatives, microcopies and visual content that works better with small screens and handheld devices. 
• You need optimised advertisement designs which can engage users who are doing on-the-go browsing. Let’s take an example – the users accessing YouTube while they commute from their office to their home encounter multiple advertisements related to their search history, interests, and behaviours on the platform. The ads that resonate with the users the most are the ones which are highly accessible, deliver the message promptly and have strong hooks that catch viewers’ attention in just a few seconds. 
• The mobile ads work best with the square videos or the vertical ones. The mobile ads should have short captions and interactive storytelling, which can grab users’ attention quickly.

Optimising Ads for Desktops: A Complete Guide

• On the other hand, there are desktop ads which users see on their laptop screens and in a wider space. 
• Desktop ads use long videos, display ads, native ads, sidebars and banner ads which deliver the brand’s message using a compelling hook and engaging storytelling. 
• What you may be missing in your desktop ad optimisation is “strategy”. You must understand the key differences in the user behaviour and device usage when it comes to mobile vs desktop users. 

Final Thoughts

What you should remember is that your brand is catering to a large audience, the majority of which is accessing the advertisements on their handheld devices. Hence, when you design ads, you should look into factors like screen size, user behaviour, screen orientation, device capabilities, detailed storytelling, attracting your target audience, understanding their goals and looking into strategic ad placement to drive the most conversions. We at VerveBranding, a leading and one of the best logo designing companies in India, encourage you to reach out to our brand strategists and marketers for your ad designing requirements. Our designers and experts are highly skilled in logo designing, social media profile building and overall branding, who can help you curate unique user experiences for your target audience. So why wait when your ads can become much more intuitive and value-driven with VerveBranding? Head to the website now!