From Pixels to Print: Transitioning a Digital Logo to Physical Packaging
The life of the logo typically begins on a screen (some start it on paper), but as the businesses continue to grow, the same logo (designed digitally) gets transferred to various physical packaging of the brand, like T-shirts, tote bags, cardboard boxes, etc.
VerveBranding, a renowned logo design company, has top logo designers who bring this process to life and create aesthetic logo designs that meet the overall brand identity. Translating a digital logo perfectly to print format requires thoughtful decision-making, correct file formats, and an in-depth understanding of printing standards.
In this blog, we will focus on the steps behind transitioning a digital logo to a print format and what designers actually do at VerveBranding to meet client demands.
A Step-by-Step Journey of Logo: From Digital to Print Packaging
Choosing the Right Logo
The first step for designers is to choose the right logo format. Some logos look extremely sharp on a website, but they are only designed for online websites and social media use because when enlarged for print packaging, they lose their clarity and look less attractive.
This is why designers work with a vector format, which allows them to scale the logo without compromising its quality. In vector format, designers create SVG and AI EPS files, which keep the colours properly balanced in the logo, making it appealing to the eyes. It is crucial to design the logo so that it can be scaled to larger formats while also fitting easily into small product labels. Hence, choosing a top logo design company is essential to not compromise with your brand identity elements.
Maintaining Colour Accuracy in Print Packaging
The second aspect you must pay attention to is colour accuracy when shifting a logo from a digital screen to physical packaging. The online screens have RGB colour mode, which looks vibrant but does not always translate to equivalent printed results. There is a different colour process in printing, which uses CMYK. To avoid a potential colour mismatch, logo designers convert the digital logo properly to CMYK format before they finalise it for print packaging.
Selecting appropriate Material
The next step in the process is selecting appropriate materials because the logo design may look different on a matte surface as opposed to a glossy surface. The final appearance depends on the surface finish and ink absorption of the logo. Hence, brands must request a sample print from logo designers to see how the logo translates on a physical package.
Bottom Line: Choose Logo Designers at VerveBranding to Maintain Brand Consistency
Transitioning a digital logo to physical packaging is not just a technical step; it plays a major role in establishing a strong brand identity. The logo designers at VerveBranding, a top logo design company in Miami, do this step as accurately as possible to make your logo a powerful visual element that stands out in both digital and real-world environments.
