How to Build a Brand That’s Recognisable Without a Logo
Branding is the first step and the continuous process of establishing your business and creating its identity among your target audience. You will be able to recognise brands just by looking at their logo. When they say a brand is not complete without a logo, it’s not necessarily true. Not when you keep every other element of your branding perfectly aligned with each other, be it in colour consistency, packaging design, etc. Many small businesses don’t invest in logo design, yet they have successfully created a recognisable brand. To truly understand what goes into creating a brand without a logo, read along and find out.
Want to Shine in a Saturated Market Without a Logo? See What Your Brand Needs to Build Recognisability
Many would feel that brands are incomplete without a logo. But what you need is a strong brand identity so that you can become memorable to customers and your potential target audience. Let’s see how you can create a consistent brand image among your audience that benefits you by improving customer engagement and brand recognition.
#1: Establishing Social Channels and Creating a Consistent Brand Image
Suppose you have a new business, and you are going to operate it without a logo. The first thing you need is to establish your online presence so that your potential customers can reach you effortlessly.
- The social channels communicate your core brand values, what your brand stands for and what you offer.
- You should create an official Google business profile and update the profile with a relevant business description, such as address, services, USP, opening, closing time, contact number, official website, etc.
- You need to build a consistent brand image across all touch points so that customers can form a recognisability even without your logo.
- Initially, you need a brand identity system for your brand where you decide on the colour palette, communication channel, typography, packaging design, etc, which will be similar across all online channels.
- Creating a consistent brand identity will improve relevance and brand memorability in customers’ minds, where they can look at your brand colours and instantly think of the products or services you offer.
#2: Strong Product/Service Offerings
How you stand out among your customers is also important, so when it comes to developing a consistent brand image across all channels, you must also focus on improving the quality of your products or services.
- To stand out from other firms catering to a similar pool of customers, you need exceptional quality in your products or services.
- A brand is also known and recognised by what they do and what it offer.
- Brands don’t have to have a compelling and hooking logo to make the cut because there are so many companies existing in the market that have a strong market presence but don’t have a memorable logo.
- On the other hand, there are many companies whose logo is unrecognisable, even after years of working in the industry. They are more recognised because of what they offer compared to how the brand’s logo looks.
- One such brand is Coca-Cola, which does not have a professional logo, but they have a distinctive script and shape of the bottle, which has become highly memorable.
To Sum Up
A logo may not feel essential at first, but a coherent brand identity is what you need to survive in a saturated market. The brand identity includes elements like brand colour palette, typography, communication channels, online presence, packaging design, and alignment of all these elements across all touchpoints is important. It’s just that with a logo, your brand communication will become much easier to follow. To create a consistent brand identity and establish a professional logo for your brand, reach out to our designers at VerveBranding, a prominent logo design company in India.
So why wait when you know your competitors are going ahead of you? Reach out today and create a strong brand image for your business with the help of our designers and brand strategists!
