How to Create Packaging That Works for Both Instagram and Retail Shelves
Quality packaging stands out from the crowd. This is a proven fact out there in the market that every retailer is trying to achieve. Your packaging quality, style, print and overall aesthetics are how customers perceive your brand. It’s the first thing they see when the order arrives. It’s not a win or lose the customer deal, but it sure is a dealbreaker for many customers who value quality, sustainable and luxurious packaging.
Having delivered over 200+ projects involving logo design and packaging design for Instagram and retail shelves, we have some crucial insights to share in this blog. And we have 100% belief you are going to like it, especially if you are operating a small to mid-scale business in the retail or ecommerce space.
So let’s get started!
How to Create Shelf and Instagram-Ready Packaging
Minimalism is the Oldest and Somehow the Newest Trend
- Overcrowding in packaging design is not working anymore. Traditional brands focused mainly on including all their business information on the packaging itself so that customers knew everything about who they were dealing with.
- But today it’s the time and age of minimalism and simplicity. This is something that will never go out of fashion. Sleek, monochrome packaging design with a clear and clean logo is the packaging strategy for many luxurious brands like Chanel, Dior and even Gucci.
- So this is where you should pick up the hints and design a package that screams simplicity and yet is professional-looking.
Your Packaging Should Reflect Brand Identity and its Uniqueness
- What you shouldn’t ignore in the packaging design is that it should capture the attention of customers while also reinforcing your overall brand identity.
- Brand identity deals with every little aspect related to your business. Be it the logo, the colour palette, the customer interaction touchpoints, your online presence, brand messaging, tone of voice and much more.
- To deliver all the branding aspects in a coherent manner, you need a seamless packaging strategy. Focus on using sustainable materials and keeping clear and consistent messaging on the product.
- Without overwhelming customers with different design elements, your packaging should instantly deliver what customers want to know.
- With a functional design or unusual shapes and structures, you can grab customer attention that leads them to buy the product right from the shelf or through Instagram. Using reusable jars, triangular boxes, etc, in packaging that looks spectacular and raises curiosity.
Bottom Line?
Brands should focus increasingly on maintaining quality in packaging, which will take the brand ahead. The next thing you should pay attention to is the overall unboxing experience of customers, which is a feeling wrapped up in a beautiful little box.
You can give a premium feel without compromising the practicality of packaging, which is possible by using a metallic or embossing finish on the packaging box. Our designers will be thrilled to assist you in strategising, designing and creating final packaging designs for your brand. Reach out to VerveBranding, a top logo designing company in Chicago, where one-size-fits-all is never on the table because every brand is unique and needs out-of-the-box solutions!
So what are you waiting for? Help your brand shine on shelves!
