Monogram vs Symbolic vs Wordmark Logos: Which One’s Right for You?
Deciding on a logo that stands out and looks unique is a challenge for many. Especially for new brands that are making their mark in a saturated market, how they build their brand recognition is everything. Some brands choose a monogram logo, which is more like an abbreviation for their brand name. Some go with a symbolic logo, which is a graphical representation of what their brand stands for. Some prefer a wordmark logo, which has a distinctive font style that stands out due to creativity and looks unique. But which logo is right for you? How does a logo build your brand identity? Let’s find out in this blog.
What is a Monogram Logo and Which Brands Should Use This?
A monogram logo is much like a lettermark logo, in which brands take only the initials of their company’s name. The lettermark logo comprises the initial letters that represent the brand’s identity. It’s also known as an acronym, which you can use if you have a long brand name.
There are brands like NASA, CNN and HBO that use the monogram logo. The logos are unique because of their brand name. Since the brand name is long and the logo cannot fit the entire name clearly and coherently, a monogram logo works best.
Writing the full name of the brand in a logo is not a necessity; it’s just a way to highlight your brand’s identity. Monogram logo makes the brand name more memorable as people begin to remember the acronym of your brand as opposed to the complete brand name. So when we say NASA, it’s highly likely that you remember its logo in your mind, but not the entire name.
Let’s Find Out What a Symbolic Logo is
A symbolic logo is more like a graphical representation of your brand’s name. For example, the logo of Apple is a half bitten apple from the side. People have a distinct memory of the Apple logo because of its uniqueness and how well it represents the brand. You can choose a picture of a symbol that is related to your brand name.
People can form connections and make an identity of your brand in their heads by looking at just the logo of your brand. Symbolic logos can feature an icon or a graphic element that highlights your brand identity. Brands should use a symbolic logo when they don’t want a common text-based representation of their brand. There are other prominent examples of symbolic logos like Twitter (Now “X”).
Which Brands Should Use a Wordmark Logo?
Among various logo types, there are wordmark logos which are highly popular among brands as they show creativity, uniqueness and higher memorability. Brands create a custom font style in the logo that is unique and emphasises the brand name solely. It looks modern and creative. Brands like Coca-Cola, Google, Visa and Volvo have a wordmark logo. They have a custom pattern and design in their brand name.
People can recognise wordmark logos effectively and make a memory of how the style looks. The recognisability is so strong that even if somebody creates a lookalike, you will be able to tell which is genuine and which one is fake. If your brand name is short and unique, you can go for a wordmark logo, given that typography should be strong.
To Sum Up
Logos have a distinctive identity that relates to your brand. A brand without a logo cannot be remembered by customers. All brands have a logo, be it a simple typography, wordmark or graphical. The suitability of different logos depends on your brand name and its identity overall. Sometimes, simple brands choose quirky logos to stand out in a saturated market.
It happens often that brands don’t put much effort into logo design, thinking that it’s not that important part of their business growth. However, it is very much a part of your brand identity that leads to brand visibility and consequently customer reach. If our brand is looking for a makeover, you can leverage the support of our logo designers at VerveBranding, one of the best logo design company in India.
