The Rise of Video Resumes & LinkedIn Reels: What Brands Should Know?

If you are also amazed by how fast video resumes and LinkedIn reels are getting popular, then you are exactly where you should be. As a brand, you must be aware of what can benefit your business in what way according to the best logo design company in UK.

Today, we will talk about how these factors can impact a brand and, as a brand, what you should know about them. So, let us get started with them. Continue reading.

Video resumes

What brands need to know?

• Unlike the listing of qualifications in traditional resumes, video resumes provide applicants with an opportunity to express communication skills, personality, and passion. For hiring managers, this provides richer insights into a candidate’s cultural alignment.
• Applying with a video resume can show that an applicant is flexible and competent with new technology. Still, brands need to exercise caution, as low-quality video production can harm a candidate’s prospects according to logo design company in UK.
• There is always a risk of unconscious bias. The visual aspect of video resumes poses the risk of unconscious bias based on physical appearance, accent, or background. There needs to be measures and explicit policies in place for brands to protect against unfair assessment and possible discrimination cases.
• It can be a supplement, not a replacement. In all but one or two industries, video resumes are not replacing CVs. Brands should be prepared for and accepting of video as an add-on, rather than an alternative, particularly as most Applicant Tracking Systems (ATS) are text-based.

LinkedIn Reels

What brands need to know?

• LinkedIn video posts engage much more than text or image posts. Vertical video, especially, gets a higher rate of engagement on mobile, which dominates LinkedIn usage.
• If you want to humanise your brand, then Reels can offer the chance to share the “human face” of your business, building culture and trust. Behind-the-scenes material, team spotlights, and employee stories work well in this format.
• According to the best logo design company in India, brands have the opportunity to use Reels to provide short, useful information, trends, or advice about their business. This places the company as a business expert in bite-sized form.
• Most LinkedIn viewers consume video on mobile with the sound turned off, so great quality vertical video and closed captions are critical.
• Reels can be a great sales funnel component. Short clips can serve as bait to create interest, leading to longer content such as webinars, case studies, or product demos to drive conversions.

Conclusion

Finally, it can be said that if you want to create an impact on your target audience then make sure you value every useful technology update like video resume and LinedIn Reels. VerveBranding is a leading logo design company in India that can help you understand the trends and apply them efficiently for your brand. To know more, please visit the website.