Typography in Branding: Subtle, Powerful, Timeless

Typography is an essential aspect of branding, which not only relates to a simple font choice, but it is the entire brand perception that shapes emotional response in customers. You need to focus on the typography element, which becomes the identity for your brand and conveys distinct personalities.

The versatility, readability and consistency of typography are important to build brand recognition across all platforms. There is an integral role of typography that contributes to the development of your brand’s personality, overall identity and messaging. It is not only an aesthetic element of your brand but also relates to brand recognition and discoverability. In this blog, we will understand the power of typography in branding.

Why is typography essential for your brand?

Just by looking at the typography, customers can tell if it is a genuine or fake brand. For example, for known brands like Google, looking at a different style of typography element in ‘Google’, you will instantly know that you are not interacting with the original Google page.

People remember the typography well and associate it with the brand image. You can evoke emotions through thoughtful typography and create a long-lasting impression in consumers’ minds. Hence, it is the vital aspect of a brand’s success and recognition that you must consider when branding.

Why Consistency is Important in Brand Typography?

#1: Build Brand Recognition

Maintaining consistency in brand typography is important as it helps you build brand recognition. You need to include consistent typography across all the brand touchpoints so that you can create a recognisable and coherent identity for your business. By maintaining consistency, you are reinforcing the idea of your brand in customers’ minds, which helps them trust your brand even more. For example, using the same type of font style and typefaces in your website, packaging material, social media, Google ads, etc, will create a consistent image of your brand. The audience will associate the typography with your brand name, which is very similar to what a logo does to people.

#2: Improve Readability and Accessibility

You can enhance accessibility and readability by providing consistent typography across all channels and touchpoints. It is not only about aesthetics and design elements. It is more concerned with the functionality, where customers can absorb your content more effectively. Consistency in typography enhances readability for consumers. It leads to higher conversion and engagement from customers. If you are using different typefaces or graphic elements across various channels, your customers will get confused about your brand identity. It will also create a disjointed experience for customers. 

Important Aspects in Typography

Colour and contrast are two of the important aspects in typography, which you should consider when creating a brand identity. You should choose bold and visible colours for the text against the background colour. If the chosen text colour delivers a high contrast for the eyes, customers will be able to read it instantly. For example, black text on a white background will be more readable and consumable for customers. You can use different colours in the typography to emphasise the brand name.

Another aspect of typography is contrast, which must have sufficient readability, especially for a diverse audience. The contrast ratio check should be successful before you finalise the colour and contrast features of your typography.

To Sum Up

Typography in branding creates first impressions in customers’ minds. You can build brand recognisability by maintaining visual consistency across all touch points and platforms related to your brand. Consistent typography evokes an emotional response in customers. Hence, it is not only a design aspect but an entire personality of your brand, which you must maintain to build a successful brand identity. To leverage branding services like logo designing, typography, and packaging material design for your brand, you can contact our designers at VerveBranding, a well-renowned logo design company in India.