Verve’s 5-Step Framework to Build Iconic Brands

Many people have little idea of what “Branding” is. They understand developing a business, but building a brand – that’s entirely different. You can lay the foundation and start a business any day, but building a brand will take a significant amount of time.

Branding comprises everything that feels connected to your business. It’s your company name, logo, colours, design, messaging, customer service, product quality, online presence and other verbal and visual aspects.

We at VerveBranding understand what it takes to build a brand from the ground up. VerveBranding has been working with small to large-scale businesses to elevate their brand. To make a brand iconic requires a well-built brand strategy. Our foundation of branding is laid upon a 5-step framework, which we will discuss in this article. 

What is VerveBranding’s Secret of Building Iconic Brands? Let’s Look at Our 5-Step Process

Focus on Developing a Brand Identity

Your brand identity is the face of your brand. It is everything you want to say about yourself. It comprises sensory and visual elements. These elements include your logo, colour palette, and overall design aesthetics. It is one of the most important aspects to think about before proceeding with your messaging, ads, marketing materials, etc.

VerveBranding takes care of these aspects by understanding your brand for what it is. We do comprehensive research into your audience, market niche, competitors and brand positioning.

For instance, suppose you are opening a food outlet at a location where you have significant competition. If you wish to make a brand out of this food business, your serious efforts should go into research. It involves everything starting from the targeted audience, your menu, differentiating factors, logo, visual elements and overall aesthetics. For customers, you are just another food business in the same lane where their favourite food brand exists. To truly stand out from your competitors, your brand identity will be everything.

Communicate Your Authenticity and Create Recognisability for Your Brand

What really gets to customers is brand authenticity. Authenticity shows what you do, how you do and why you do it. It’s really about communicating your brand values to your customers. You can communicate your brand’s authenticity by letting customers in. Your customers can get a sneak peek into your brand operations by seeing what goes on behind the curtain. VerveBranding helps businesses build a connection with their brand through authenticity. Customers will form a connection with your brand, knowing more about your brand story and operations. Many brands use the “live” feature on social media platforms to let their target audience know how they conduct their operations. This helps your marketing team develop genuine and truthful content for your brand.

Recognisability and authenticity are interrelated. However, you can make your brand memorable by creating a unique value proposition. How well you stand out from the crowd creates more recognisability for your brand. VerveBranding has skilled logo designers who communicate the brand values and USP through unique colours and designs.

When customers see your brand symbol, they should immediately think of you. Think of Domino’s. The “domino” blue logo just evokes pizza in your mind, doesn’t it? It’s called brand recognisability. 

VerveBranding Works Towards Making Your Brand Memorable

Our marketers at VerveBranding are all for making your brand memorable. A quote by Scott Cook made rounds and is very well-known on social media that says,

“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”

Companies like Domino’s, Coca-Cola and Pepsi didn’t just build a brand based on their products; they created an experience of enjoyment and comfort for their customers. These companies delivered consistent brand messaging in a way that helped customers form a connection with the brand.

Your messaging, marketing campaigns, tone of voice and storytelling should focus on the benefits of the products. More than its features, tell your customers what makes your product unique. Tell your customers about how your product solves their problem. Keeping a consistent tone while delivering messages is key. You should use the same tone of voice and messaging so that your customers don’t get confused about what you are offering. At VerveBranding, our marketers help you align your brand deliverables to match the in-store experience of customers with your online presence.    

Rigorous MVP Testing – Checking Product Fit Before the Big Launch

You should not rush into launching your product into the market. Your marketing efforts will go in vain if you get into the market with an unfinished or untested product. Consequently, your ad spends will bring customers to your store, but product quality will leave a bad first impression.

You can retarget those customers to offer them a better product, but how often does it happen that a customer comes back after a bad experience?

For many new and upcoming businesses, the first impression is everything. Your online presence on Google, social media and website should give an optimum user experience. You should be confident about your product. Branding and marketing can bring customers to your doorstep, but delivering a quality product – that’s all you. VerveBranding helps you build a great branding foundation and aesthetic designs to appeal to customers. 

VerveBranding Doesn’t Believe in – ‘Build it and They Will Come’ Approach

While it may be true for bigger brands, startups cannot ever rely on the “build it and they will come” approach. Branding for startups cannot begin with designing a logo first. It just sidelines all the essential work that’s needed as a foundation to develop the brand from the ground up. VerveBranding focuses on covering all the following aspects for your business –

• Is this product needed in the market?
• How are you filling the gap which competitors can’t?
• What separates you from your competitors?
• Will customers be able to afford your product?
• How will customers reach you?
• What proportion of your target audience would buy this product online? Or do you also need a physical store?

These questions will lay the foundation for your branding. This is something you begin with, instead of jumping right into selecting the name of the brand and logo design. 

To Sum Up

You cannot build a brand overnight. It requires consistent efforts in the right branding and marketing. You can leverage branding services from VerveBranding, which is a versatile branding and marketing firm in India. If you want your brand to stand out from your competitors, you need to focus on building authenticity, differentiation and recognisability for your brand. Our marketers at VerveBranding can help you achieve your business goals. Why wait? Contact us now.