Visual Identity During Crisis: How Brands Should Adapt Their Look
Managing a brand’s visual identity is crucial, and its importance increases during a crisis. Organizations face challenges when communicating during such times, which makes it essential to leverage visual elements effectively while avoiding confusion or mistrust. For a brand, it is important to redefine the branding including the changes in logo, palette, or style. To maintain trust, emotional connections, and relevance is what a brand must focus on during such times. In this blog, we have mentioned tips to follow, which will help you to maintain visual identity even during a crisis.
Why Visual Identity matters?
Visual identity is all about the first look that a customer gets of a brand. During the time of crisis, it is important to make sure you redesign your brand look in a way that reflects sensitivity and empathy.
Make sure that while adapting, you should make changes, but while using the recognizable elements, which helps in reassuring customers, and the brand identity remains stable. You can use the colours, typography, and images which converys calm during the time of chaos.
Tips to Adapt Visual Identity
Simplify the brand identity: To maintain a leading logo design company even during crises requires giving up elements that are overly flashy and aggressive. Use clean, minimal design and elements while using typography that reflects empathy.
Reflecting the Mood: No matter which region you are in, you need to reflect the mood of the times. From logo design USA to custom logo design Dellas, everyone has shifted to the palettes which are calming and perfectly align with the emotional climate.
Prioritizing digital design: For any brand, working with a logo designer UK or any other country, it is necessary to get the digital-first designs. Make sure to get the logo and visuals optimised for mobile, social media, and other platforms to adapt to diverse touchpoints.
Typography building trust: Typography plays an important role in how the audience processes crisis communications. During such times, it will be beneficial for your brand to use minimal fonts, such as Helvetica, Arial, and Open Sans. These fonts have high readability, professional appearance, neutral tone, and flexibility across different sizes.
How Brands Made Changes During Crisis
During the crisis, airlines and travel companies shifted to tones which are lighter and softer tones to emphasize safety. Retail brands started using minimal packaging to reflect practicality and empathy. Even the tech companies shifted to digital-first aesthetics to showcase reliability.
Conclusion
When a crisis strikes, it challenges the brands to be not just recognizable but relatable as well. During this time, even if you are looking to partner with a logo design company, or want to explore the logo design USA trends, if you are looking for some custom logo design Dellas, or want to collaborate with a logo designer UK, adapting visual identity helps in strengthening trust, and to develop that trust, you need someone with years of experience and expert guidance.
Looking for someone to strengthen trust in your brand? Contact Vervelogic today and start your journey of building lasting credibility!
