What Happens When You Remove the Logo? Minimalist Branding Tests
Logos create a very distinct recognisability. Brands operating without a logo must have a strong brand identity system so that customers can recognise the brand through its unique colours and overall experience. Which brand do you think operated without a logo yet remained memorable?
There must be a few that come to mind, like McDonald’s. The ‘M’ shape alone leaves a very distinct image in consumers’ minds, making them sure of the brand just by looking at the M symbol. The minimalism evident in McDonald’s brand representation is due to its consistent brand identity system.
This brings us to our main topic of discussion: What are the effects on outcomes when brands operate with a logo compared to when they do not have one? Let’s dive into the blog and understand the implications of minimising or eliminating the logo on the brand.
Logo Minimalism: A Big Step in Rebranding
Many brands struggle between the notion of either maximising their logo or toning it down to its minimalist look so that it looks aesthetic, pleasant and also memorable for the customers. Logo redesigning is a crucial step in rebranding. However, not necessary, but it communicates that the brand is making changes in its identity, which generates curiosity among customers.
What Should You Choose: Minimalism or Maximalism in Logo Design?
Making the minimalist logo will help the brand in creating memorability and establishing the visual appeal, but brands must understand that a good logo design is about creating an iconic symbol that balances both these factors. Meaning – a perfect harmony between visual appeal and logo clarity.
The graphic designers in the top logo design company, VerveBranding, understand how the human brain processes information. This is because they understand the importance of cognitive load in branding. Cognitive load is understanding how the human brain will process and recognise the minimalist or maximalist logo of the brand. It also deals with understanding how customers create a positive or negative perception about the logo, just by looking at it. So if you have a consistent brand image, meaning the use of consistent colours, images, icons, etc, minimising the logo wouldn’t hurt brand perception.
To Sum Up: Let VerveBranding Design a Memorable Logo
In the end, you should remember that according to the cognitive load theory, they say less is more in branding. By creating simple logo designs, you can create higher memorability for customers. It will become easy for people to engage with the logo and the brand. The clear messaging through the logo will enable faster understanding in customers, and will help them make quick decisions. So reach out to our team at VerveBranding, the top logo design company in Miami, to help you with rebranding and in establishing a consistent brand identity system.
