Why Airbnb’s UI is Intuitive: Top Design Principles to Apply in Your App or Website
Don’t we all just love those apps that understand what we want without even taking significant steps? For example, the swipe right -swipe left feature on Tinder just hooks users to the app because the app uses engaging swipe gestures to accept or reject profiles. It’s a smart and innovative feature in the dating apps UI, which provides emotional engagement and also offers immediate feedback, even without giving it a thought.
Similarly, the rental businesses like Airbnb have transformed their online space to provide intuitiveness in their application. Users look at the app UI and find the prominent search bar at the top, which is the core function of Airbnb. The immediate access to the primary features of the app UI is what makes it even more intelligent. Taking inspiration from Airbnb, we will discover top design principles that we can apply in websites and apps to hook users and match their expectations.
Top UI Design Principles Used in Airbnb: How Designers at VerveBranding Will Help You Build Intuitive Designs
The Airbnb app allows users to explore various accommodations like entire apartments, homes or private rooms in user-preferred locations. Designing and branding firms in India, like VerveBranding, offer creative and compelling UI designs to brands with the help of their UI designers, top logo designers and brand strategists. Here, we will see how the design principles transform the way designers create UI:
#1: Mobile-First Design
Airbnb prioritises an AI-first design that hooks users at first glance. If you open the Airbnb app on your phone, starting from their logo placement to the categorisation, you will find that all the elements and features on the app are easily accessible. They offer a seamless experience to users on all screen sizes. By using a consistent bottom navigation system on the app, users can access all features just at the tip of their fingers. Our designers at VerveBranding are highly skilled in building creative and unique logos and mobile app UIs, and can help you establish a strong brand identity.
#2: Minimalism and Intuitiveness
Airbnb has integrated a consistent design language on its mobile app UI, which enables it to attract users and engage them to use the application for much longer. Minimalism in UI design is one of the top design principles brands must follow in mobile apps to compel users to notice all the important aspects and features. For example, the Airbnb app shows the property search feature at the top with necessary filters and location access. Without overcrowding the UI, it is the first thing users notice when they open the app.
#3: Consistent Brand Identity
Your online website or app should work coherently with your overall brand image. A consistent brand identity creates a memorable image in customers’ minds. Like when we see the Airbnb logo in any other colour except Red, we know it does not resonate with the overall brand identity. We at VerveBranding, a top logo designing company in Jaipur, have helped brands create a robust brand image from scratch by establishing online channels for the brand, creating a unique logo, designing UI for the online apps and websites to engage and convert the target customers.
To Sum Up: Choose VerveBranding and Work With Trusted Designers
Airbnb is a hospitality business, offering unique experiences and accommodation to travellers and people looking for local experiences. It also offers private rooms, entire houses, cabins, and even unique lessons at tourist places. What makes Airbnb even more impressive is its approach to designing a creative and intuitive app UI that works. In this aspect, VerveBranding can help you overcome challenges related to brand building, brand identity establishment and creating a coherent image online, so that customers can trust you and become a permanent part of your family.
