Logo Design Trends for 2025 (and What’s Outdated)
The logo is the face of your brand. It’s your identity and proof of your presence. A good and well-understood logo indicates your brand value and notion. It highlights your brand’s primary colours and represents your products and services. Brands and businesses strive to have a good logo design that highlights their brand identity. You need a multipurpose logo design that can work for many platforms.
Logos are not only symbols; they are storytellers. Logos have the power to convey your brand’s ethos as well as your future aspirations. In this blog, we will review the outdated logo design trends and the latest trends, starting from artistic typography to bold colour palettes that designers use to convey the brand’s message.
Let’s Look at Some Outdated Logo Norms in 2025
We will look at some of the most outdated trends in logo design in 2025.
Outdated trend #1: Using unoriginal typography in a logo
Unoriginal typography use in logo design is an outdated trend in 2025; although minimal, they do not add any unique personality to the brand and is a highly outdated logo design trend.
Outdated trend #2: 3D and Gloss Effect in Logo
The second outdated logo design trend is 3D and gloss effects. If you are still making logos by adding excessive shine, artificial depth and 3-D effects, they do not offer any uniqueness. You can use a more modern approach to create depth in the logo.
Outdated trend #3: Highly Complex and Cluttered Logo
The third outdated trend is using highly complex logo designs. If you are adding too much excessive detail in your logo, users might not be fluent in decoding it. It will become impractical for your ad copies, marketing materials, or anywhere digital, really. You will find it difficult to integrate an overly complex logo design into an app icon and on smaller screens.
Outdated trend #4: Using Literal Symbols in Logo
The fourth outdated trend in logo design is placing literal symbols in the logo. If you are still using cliché icons like light bulbs, chat icons or gear, it does not show any creativity and doesn’t highlight any brand value. You can replace such icons with symbolic and abstract representations.
Outdated trend #5: Oversimple Design and Flat Icons in Logo
Another outdated logo design trend in 2025 is oversimplified flat icons. If you are using flat, simple logo designs that do not have any depth or personality, know that you cannot hook customers with just that.
We say this because there are already existing brands in the market using creative elements and texture in their logo designs. To compete against such brands and businesses, you need creative, minimal and simplistic icons, which are easy to understand, but also have a pinch of creativity to stand out in a saturated market.
Did you Know About These Trending Logo Norms in 2025?
Logo Design Trend #1: Minimalism
Minimalist logo is a logo design trend in 2025. It is not only a style statement, but also a foundational practice for the brand. Brands eliminate all unnecessary elements from their logo. Their emphasis is on creating streamlined and clear shapes that make brand recognition memorable and easy.
Logo Design Trend #2: Custom Typography
Instead of forced typography, you need a custom and intervened typography in logo design. You can create visually appealing logos for your brand by using intervened typography.
Brands do not rely on separate visuals or elements in the logo design anymore. You can simply add a unique letter to the existing typeface to create a lasting and memorable impression on customers. You can design custom fonts for your logo from scratch, which screams of uniqueness and enhances brand recognition.
Logo Design Trend #3: Metaphoric Storytelling
You can create engaging, metaphoric and symbolic storytelling logos, which is a popular logo design trend in 2025. Brands want to convey an impactful and clear message to their audience, and logos are a straightforward way to do that.
Symbolic and metaphorical logos can communicate where the brand is coming from and what it stands for clearly. The bold visuals in your logo design will represent a particular concept to your audience. You can adopt a metaphorical approach to communicate your brand story through your logo design.
For example, the NBC logo highlights a peacock in their logo that promotes the transition of the network to coloured broadcasting. Such storytelling in logos can leave a lasting impression on customers’ minds, and they will be able to relate to your brand’s identity even more.
Final Thoughts
Local design is not only a requirement you need to fulfil; it’s the foundation of your business identity. It is the quickest way to represent your brand and create an identity for yourself. Effective logos focus on the larger strategy, which is ‘branding’. Logos are not only a graphic design element, but are the core part of your sales strategy, customer experience, public relations, marketing, and research. If your brand is looking forward to getting its hands on a tailored logo design, you can connect with our designers at VerveBranding, a leading logo design company in USA.
