Designing Packaging That Sells on Shelves and Screens

How should your brand’s packaging design look so that it flies off directly from shelves to your customer’s wardrobes? If you are also somebody who struggles with creating engaging and eye-catching packaging design, you have come to the right place. 

Packaging design is not a secondary element of your brand; it should take centre stage as it’s the first thing customers see when they receive a package from your brand. Without compelling packaging design, you cannot woo customers with just a “great” product. What if your product is great, but poor packaging design, quality, and visuals affect your customer growth? What do you do then? 

Investing in proper packaging design creates abundant opportunities for your brand as it brings customers closer and leads to better turnaround. In this blog, we will see how compelling packaging design leads to better brand awareness and improved customer satisfaction. Let’s see what kind of packaging design your brand needs that sells on shelves and screens. 

Let’s Explore Packaging Tactics That Sell Products Faster and Make Customer Experience Count

Are You Designing for the Target Audience?

The first thing to take into consideration when it comes to packaging design for your brand is your target audience. You need to ask yourself – Are you designing the packaging by keeping your target audience in mind? 

Your target audience is the foundation on which your brand progresses and grows further. To create impactful packaging design, you should identify your potential customers, their behaviours, their purchasing habits and preferences first. By understanding these qualities and patterns about your customers, you can create a packaging design that goes well with the changing demands, values, and lifestyles of your target audience. 

By gathering data-driven insights from the audience research, you can leverage the services of a top packaging design company like VerveBranding. They can help create a variety of packaging design samples by using ideal font styles, colours and imagery that resonate with your overall brand image. 

Focus on Scannability Aspect in Packaging Design

Scannability is not only a technical aspect that you should consider while designing for packages. It is the world of search engine optimisation. Every information that you display about your brand becomes meaningful for potential customers. You should focus on including important takeaways on the package design, like your brand values, your USP, scan code and important product information. 

Including these elements in your packaging design helps you create differentiation from other brands in your industry niche. Adding poppy colours in the packaging design and highlighting crucial information about the product and the brand can help customers form a positive perception about your brand. It enhances recognisability and positive brand image in customers’ minds, which ultimately benefits your brand in the long run.

Focus on Fostering Immediate Recognition

Your design packaging should create immediate recognition of your brand. 10 packaging designs that look the same and one that stands out create a lot of difference for the brands. Have you seen the brand packaging for brands like Clovia, The Whole Truth, and SuperYou? These brands have a distinct range of packaging. 

Clovia is an undergarment brand for women that highlights the femininity aspect by using the poppy pink colour in its packaging design. Not only this, they have created a personalised range of packaging that forms a positive perception and looks elegant at the same time. 

The whole truth is a healthy food brand that tells an interesting fact about the product in the most cunning and versatile way. They write statements like “The (whole) truth about the product is …” which engages customers to really pay attention to their packaging. The benefit? It creates immediate recognition. Even the people who don’t know much about the brand can form a positive impression and recognise the brand packaging on the shelf from a distance. That’s the power of intuitive packaging. 

To Sum Up

Your design packages should convey a substantial amount of information about your brand, such as the manufacturing and distribution details, nutrition facts, net weight, serving instructions, and suggestions etc. This is especially important if you have a food and beverage brand. As for the others, your packaging design should convey the benefits and uniqueness of the product. You should highlight the usage, strength and one-word adjectives about the product in your packaging design. 

By conveying the key benefits and selling points of the product, you are attracting customers to try out what’s inside the package. Leaving strong and compelling messages on the brand packaging can communicate a lot about your brand that leaving a positive impression on customers’ minds. To design personalised packaging for your brand, you can reach out to one of the best packaging design company in India – VerveBranding to establish a positive connection with your customers that drives conversions and sales.