How to Turn Your Logo Into a Full-Brand Identity System
The first thing that customers see in a brand is their logo. But is the logo everything to establish a successful brand?
No, it is not.
A strong logo is only igniting the spark and making people aware of your presence because logos are used everywhere, starting from online platforms like websites, Social media, packaging materials, etc. More than a logo, brands need a memorable and cohesive brand identity system through which you can shape the way customers perceive and remember your business. Irrespective of whether you’re just starting or refreshing an existing logo, you should transform it into a full brand identity system, so that your brand can transform from ‘recognisable’ to ‘unforgettable’.
Let’s see how you can build an entire brand identity system from just a logo.
Begin with the Core Visual Language of your Brand
Brands introduce their visual personality through a logo. By looking at your logo, customers can learn about the typography, colour, shapes, and style. The brand identity system is an extension of that personality into a language that everybody can understand at the same level.
To build a robust brand identity, you need to ask yourself – What kind of colours will support the emotions conveyed by the logo? What type of typography will complement? What kind of tone, icon, patterns and textures will fit the logo?
In the end, brands decide the brand colour palette, which includes a set of primary and secondary colours which define the headlines and body font which will be used everywhere your brand appears.
Defining Brand Voice and Tone
The next stage of building brand identity from a logo is its verbal elements. Your logo may be bold and modern, but does your messaging reflect what your brand stands for?
Along with a logo, you need a strong tagline, a guide for tone of voice, messaging, and dos and don’ts for writing brand messages. By aligning your voice and visuals, you can build a consistent brand identity, which will be similar across every touchpoint so that customers can never forget your brand name and what it highlights.
Bottom Line – Build a Scalable Graphic System From Just a Logo
Don’t just create a logo and start marketing your products. You need a well-thought-out approach to create a full-fledged brand identity system, which includes illustrations, icons, typography, backgrounds, patterns, photography, guidelines, and everything that’s inspired by your logo.
In simple words, it means that every brand material you create carries the same tone of voice, colour, typography and other visual and verbal elements as your logo. Professional logo design company in Los Angeles, VerveBranding, will help you transform your brand identity by creating a brand image that people can resonate with and never forget about!
