How to Use White Space in Logo Design to Create Premium Perception
The premium logos look exactly like a small portion of food on a plate in high-end restaurants. Doesn’t little food on a plate look more luxurious than a plate filled with food? That’s what white space does to a logo. Using white space in a logo gives more focus to a certain area, just like you see in brands like Apple. Users can identify and pay attention to a particular set of elements grouped in a logo when placed strategically with white space. Let’s discover the role of white space and how it gives a premium look to the logo.
Why Use White Space in a Logo?
White space (or negative space) around the logo gives necessary coherence and creates a premium perception about the brand. Popular brands like Apple and Gucci are the prime examples of using white space in logo designs. Brands may think that it’s an aesthetic move, but in reality, it’s a strategic move to draw focus on the main elements of the logo, like its name or the logo symbol.
How to Use White Space in Branding?
- Brands work with white space in their marketing materials, logo design, infographics, etc. The logo design companies help create versatile and intuitive logos with having premium look to catch viewers’ attention with just simple strategic changes.
- They create a hierarchy by including white space in the logo and other branding elements like flyers, brochures, social media posts, etc. The first focus should be on minimalism. Top logo designers create a premium logo without cluttering it with too many elements. They maintain a hierarchy to give an appealing look to the logo design.
- Designers focus on maintaining simplicity and hence, they create clean logos with minimal elements, which is the most common characteristic you will find among luxury brands like Louis Vuitton.
- White space adds clarity and enhances the legibility of the logo. Hence, by adding small spaces between the graphic elements, lines and letters, the logo becomes easily readable and instantly legible.
Bottom Line
VerveBranding is a seasoned logo design company in Chicago with over 15 years of experience in digital marketing, branding, and design. Having worked with more than 200 brands, whatever little our journey has been, we are now pioneers in helping brands reach their goals. Without a compelling logo, brands don’t stand a chance against their competitors because in 2025, brand image, brand values and brand identity are everything, and logo design is the heart of the branding process that you cannot miss! So let’s connect and quickly go over the winning logo design strategies of brands we worked with so that you can find your best fit going forward.
