Eco-Friendly Packaging: Materials & Visuals That Win Customers
When we say eco-friendly packaging, we mean the kind of packaging materials that are genuinely benefiting the environment, and if anything else, they’re practical and affordable, especially for small and medium-sized businesses.
The primary two factors that matter in eco-friendly packaging are their recyclability and cost. The new and upcoming brands consider everything, especially when they make investments in operations, resources, packaging materials, etc. They look for realistically budget-friendly sustainable materials which can be composted and recycled to align with their commitment to sustainability.
So let’s explore the various types of sustainable packaging materials used by brands in 2025.
Trends and Innovation in Eco-Friendly Packaging
Recycled Paper & Cardboard
Recycled paper and cardboard are one of the most widely used eco-friendly materials in packaging. The primary use is done in wrapping products to give them a premium appeal before putting them into a box. The recycled paper and cardboard are sustainable materials which are biodegradable, strong, and perfect for shipping, food delivery, and beauty brands. Their natural brown tone also appeals to conscious consumers.
Plant-Based & Biodegradable Plastics
The biodegradable plastics are currently trending all over the world for their sustainable appeal. They are essentially made from corn starch, sugarcane, or cassava, which offer durability without harming the environment. Infod industry, plant-based packaging has established its presence as it works like a protective layer that decomposes faster than any other eco-friendly material.
Mushroom & Hemp Packaging
There are cosmetic brands, luxury food brands, and other innovative brands adopting mushroom mycelium and hemp fibres as their ideal packaging solution, which is sustainable and highly durable for transit. The materials used in this packaging are compostable, lightweight, and extremely protective. These options are especially popular among high-end or luxury eco-conscious brands.
Reusable Containers
Another trend we see in sustainable packaging is the use of glass jars, metal tins, cloth bags, and bamboo boxes, which are an excellent alternative for premium products. By extending the product lifecycle, the reusable containers come in handy for customers as they can keep them for decorative purposes. Hence, brands encourage customers to reuse the containers to keep the packaging out of landfills.
Bottom Line
Apart from choosing the right packaging material, brands must pay attention towards designing the package that meets their brand identity. Using the same colours, typography, and logo of your brand, your packaging highlights the core values which you must take into consideration. To make the packaging design strategy more in line with your brand values, work with the top logo design company in Chicago – VerveBranding, where packaging designers will help you meet your overall conversion goals for the upcoming quarter.
