How to Create a Logo That Works Across Every Platform
A logo is the visual identity of your brand in today’s digitally advanced world. Your logo should not only be aesthetic and look good, but it should also deliver the essence of your brand across various channels.
You place your company logo in all the marketing materials, on social media channels, and on your website to leave an imprint on customers’ minds. You bombard the customers by providing marketing materials with your logo design that resonates with your core audience. How are you certain that customers resonate with your logo?
There are many aspects to consider in a logo design, but to create a logo that fits across every platform, you need a strategic design approach. In this blog, we will understand how brands can create logos that can work across every platform seamlessly.
Challenges in Designing a Logo for Multiple Platforms
#1: Challenge in maintaining visual consistency
Before logo design, your business needs a clear branding strategy. Designers will use your brand’s primary colours in your logo design as well. Brands face significant challenges in designing logos for multiple platforms. Designers will have to maintain the visual consistency in the logo for diverse platforms. In addition to this, ensuring scalability in logo design is a challenge.
#2: Challenge in maintaining logo scalability
Brands use logos for different platforms and ad creatives. If you have ad creatives in different sizes and for different platforms, you need a scalable logo design.
To ensure the scalability of the logo, designers will need to find strategic design solutions and platforms. A logo design company should consider the colour consistency, scalability and guarantee brand recognition, irrespective of the context through logo design.
#3: Challenge in maintaining compatibility
The third challenge in logo design is ensuring compatibility of the logo with websites, ads, print and social media platforms. Designers should consider platform-specific requirements before designing a logo. It means that logo design companies will need to ensure that the logo is compatible with social media platforms, ad creatives, and even with different website layouts and screen sizes.
Tips to Design a Logo Which is Compatible Across Various Platforms
1. Simplicity Wins in Logo Design
- The first step for designing a logo that can work across every platform is maintaining simplicity. Designers should keep the logo design simple and effective. An overly complex or cluttered logo design can confuse viewers and customers immensely.
- Customers will not be able to form a memorable impression in their minds by looking at an overly complex and cluttered logo design. Instead, logo design companies should focus on creating, minimal and simple logo for the brands which you can scale according to the growing needs of the business.
- You can scale a simple logo design effectively to fit across various platforms. For example, the bitten apple logo of Apple is widely known for its simplicity and for creating a long-lasting impression, which is perfect for multi-channel branding.
2. Versatile Logo Design to Fit Various Platforms
- A logo design company should focus on adding versatility in designing logos for the brand. By creating a versatile logo, you can transform it to adapt to different formats, sizes and backgrounds.
- You can display the logo on social media profiles, websites, and even on billboards without losing its legibility and clarity across various channels. A logo design company should brainstorm ideas and create multiple versions of a logo.
- Brands can use various logos in different use cases. For example, you can use a simple logo icon for social media platforms and also place it in the website header, which will improve brand recognisability.
3. Leveraging Colour Accessibility for Improved Logo Readability and Recognition
- Colour accessibility is one of the prime factors in designing a logo. Logo designers should choose colours that evoke emotions in customers’ minds.
- The brand logo should consist of primary brand colours so that customers can easily associate the logo design with the brand name. By considering colour accessibility, designers can improve logo readability.
- Using visually accessible colours in logo design creates a lasting impact on customers, regardless of the device or platform they encounter it on.
To Sum Up
One of the major considerations in logo design is keeping its originality. Logo design companies like VerveBranding achieve this by balancing tradition with innovation. Logo designing companies create a recognisable logo for the brands. They choose colours to fill in the logo that represent the overall brand identity.
There is a significant role of colour in logo design as it creates a psychological association of the brand with colours in customers’ minds. For example, the colour for Zomato is red while the colour for Swiggy is orange. By looking at their logo, customers have a psychological response where they can easily gather and understand which logo belongs to whom. To leverage logo designing services for your brand, you can contact our designers at VerveBranding, a leading logo designing company in India.
