How to Launch a New Brand with Maximum Buzz
If you run a successful business, ask yourself: Did you have a pre-launch strategy?
Pre-launch strategy includes every marketing gimmick you adopt before your official launch. Brands face a significant struggle in gaining new customers, especially when many businesses are offering similar services to the same pool of customers.
Hence, for new brands, creating hype for their product is everything. It drives sales, conversions, but more importantly, it generates awareness of the brand most proactively. Creating hype before a big launch excites customers due to FOMO. In this article, we will delve into understanding various proven strategies to launch a brand with maximum buzz.
Top Ways to Build Buzz Before Launching a New Brand
For your new brand launch in the market, developing buzz around it will help you immensely by attracting customers to hit your store or online website immediately after launch. At a time like this, capturing the audience’s interest can be challenging for many businesses.
Even when businesses offer unique products and services, customers do not realise their potential if not marketed effectively. However, with various digital marketing tactics, you can build a foundation for your brand to generate leads and drive conversions consistently.
Let’s first understand how you can create buzz around your brand before its launch-
1. Understanding Audience Intent
The first step is to truly understand your customers and the market you are entering. After understanding the services and products offered by other competitors, you will be able to use social media marketing, word of mouth, content marketing, SEO and other forms of marketing tactics to catch viewers’ attention.
Verve follows a 5-step framework to build iconic brands. It focuses inherently on understanding customer needs and pain points. By understanding your audience better, you will have an active plan before your product hits the market. You need to understand the audience’s point of view to implement strategies that will strike a chord with your potential customers.
2. You Need a Pre-Launch Strategy
The second strategy to create a buzz before your brand launch is sharing a teaser. You are launching products that customers will like. All you need is a robust pre-launch strategy, and customers would wish to get their hands on the products.
The purpose of the pre-launch strategy is to create hype around your product so that more customers are intrigued to try it. One such way is to launch a teaser campaign before the actual brand launch. Through this, you can grab the audience’s attention and build anticipation. You will need to leverage various platforms like social media, search engine, website, emails, etc, to reach a wide audience.
3. Set up Engaging Social Media Campaigns
To create hype for your brand during launch, you can invite early customers to share the product with relevant hashtags on social media. Gen Z and millennials rule platforms like Instagram and X. We say that because the majority of users on social media are from this generation category. They actively voice their opinion on different issues, brands, new product launches, etc.
By leveraging the power of social media and relevant hashtags, you have got yourself a campaign. You can offer giveaways and referral coupons to customers upon sharing a genuine product review with the hashtag.
4. Collaborate with Influencers
By collaborating with influencers, you can create engaging videos that provide details on your brand. Influencers will effectively communicate your brand identity and story with their followers. Influencers have a wider reach to the viewers, which will help you gain traction for your brand.
You will need to find the influencers who are well-known and respected in your product niche. For example, if you open a restaurant and wish to create hype, you can find popular food vloggers in your city to collaborate with them. Influencer marketing is paid and sometimes based on a barter system.
For instance, you can give a free giveaway to the influencer in exchange for brand promotion. Their popularity will help you gain new followers and improve word of mouth, reaching out to the influencers will proactively deliver positive results and contribute to building brand visibility.
5. Strong Social Media Presence
Apart from leveraging influencer marketing and using their social media power, you will need an active presence on your social media channels. Being consistent and posting regularly is important to build a connection with your audience. You can promote your brand by running meta ads.
Building a strong social media presence will help you develop a brand identity. You can share the brand story, sneak peek, behind the scenes, promotions, discounts, new product launch, etc. You will need consistency in your brand messaging. Maintaining a consistent logo design and using the same tone of voice are important to avoid confusing customers.
To Sum Up
You will need a careful strategy and planning to launch a brand successfully. Customers should have a firm idea about your brand identity. You can achieve this by maintaining an active social media presence. To solidify your brand launch strategy, you can leverage influencer marketing, social media marketing, free giveaways, storytelling and buzzworthy teaser campaigns.
You can contact our marketers and social media strategists at VerveBranding to create a consistent brand image for your business. VerveBranding is a leading logo design company in India, offering logo design, brand identity management and branding services that help you achieve a competitive edge in the market.
