The Psychology Behind Poster Design: How Movies like Marvel & Star Wars Hook You?

It is absolutely magical how a simple poster designed by a logo design company Los Angeles attracts you to know more about a product, service or even a movie. This is why people get so attracted to posters of movies like Star Wars and Marvel. There is a psychology behind it, which we are going to discuss in detail here. Continue reading.

Marvel poster art: The superhero ensemble

Marvel’s poster approach frequently focuses on showcasing its vast stable of heroes to advertise the grand scope of its movies.

• Many Marvel posters contain an over-the-top montage of the central characters’ faces hovering above the fray. It’s a deliberate design choice:
• It lets people know that their favourite heroes are back on the big screen.
• The large cast is a sign of a high-stakes event film.
• By positioning the most significant heroes front and centre, the poster directs your attention and quietly communicates the story’s emphasis.
• A popular colour scheme in Marvel posters combines cool blues and steel hues with bright oranges and reds. This is done to:
• The blue represents the heroes and setting, and the contrasting orange and red represent the bad guys, destruction, and action.
• This colour combination is a dynamic and high-contrast image that jumps out on digital screens and theatre displays.
• The title of the movie and the Marvel Studios logo by a logo design company Los Angeles are large and in view, serving as a seal of quality and a marker of brand unity. Avengers, for instance, has a big and central logo to highlight that various hero narratives are converging.

Star Wars posters: The mythological saga

Star Wars posters for the original trilogy employ a distinct style that recalls classic, mythic storytelling.

• The early Star Wars posters, especially the painted designs of artist Drew Struzan, are reminiscent of the earlier film serials, such as Flash Gordon. They employ detailed, painted imagery to recall a timelessness, heroic quality.
• Symmetrical or balanced composition is frequently employed on the posters for the original trilogy to structure the narrative.
  • A New Hope’s poster places Luke Skywalker in the hero position, with the dark looming figure of Darth Vader and the Death Star looming behind him. This is a visual depiction of the overall conflict of good versus evil.
  • A pyramid or triangular composition positions the central figures in a traditional, authoritative pose, which reinforces the mythological atmosphere.
• The actual logo of Star Wars is iconic and has become more so over the years. The original logo was specifically made to appear strong and even “fascist,” as George Lucas specifically asked for. Yellow, as the colour for the logo by Logo Design Company in the initial poster, gives off energy and fantasy instead of typical sci-fi.
• Posters for the films consistently feature immediately recognisable visual icons to trigger an emotional response and association. The Death Star symbolises the massive threat the heroes face. Vader’s helmet represents the dark side of the Force and the overarching villainy.

Summing Up

At the end of this blog, it can be said that if you know the psychology behind how posters attract people, then you can make one for your brand as well. This is why so many people hire a professional Logo Design Company like VerveBranding. So, you can get the attention of the right audience for your brand. To know more, visit the website today.