Why Storytelling Should Start From the Box: Narrative-Driven Packaging
The packaging on your product is the first thing customers see, and this is where you have the chance to put the best foot forward for a positive first impression. Branding is the most important thing for any business, without which you cannot hope to win customers just by the product. Branding is the process of building a visual identity for your business that can become memorable over time.
For instance, McDonald’s packaging comes in its unique red coloured packaging, which is designed using the iconic “M” symbol that indicates the brand name. The brand packaging tells a story that highlights what it stands for, its values, and overall brand personality.
Let’s dive into the blog to understand what brand storytelling entails and how brands benefit from it.
Packaging Tells Your Brand Story: Win With Custom Packaging
Packaging is the first touchpoint through which customers can connect with the brand. How your packaging looks tells a lot about your brand, and hence, they say storytelling is most important in branding, especially when it comes to product packaging.
The chosen colours, materials, packaging design and overall aesthetics convey a lot of important messages to the customers about the brand story, personality and its overall brand values. Let’s see how different visual and graphic elements come together to deliver the entire brand story through product packaging design.
Choosing the Right Colours and Maintaining Harmony With the Brand’s Identity
The first step in the creative design process is to choose the colours which are integral to the overall brand. For example, the primary colours of the brand should be used in packaging design to maintain consistency and develop memorability.
Add Brand Name, Tagline and Value-Driven Messages
The product packaging should indicate the brand name clearly with the logo and tagline to develop the brand identity. In addition, you should focus on writing important messages about the product to highlight its value and benefits. For example, you must have witnessed the quirky packaging design launched by healthy snacking brands focusing on the health aspects of the product. This is an important aspect of storytelling where you woo customers by promoting the right message. It also improves the purchase intent of customers right from their first glance at the product packaging.
Digital Integration in Product Packaging
You should integrate QR either for reaching the official website of the brand or for leaving reviews on the product. Some brands include reward-focused QR codes to drive customer engagement and loyalty.
To Sum Up
Packaging design is a crucial element of the branding process, which you cannot ignore if you are trying to build a brand perspective among target customers. This is how you narrate your brand story and bring customers closer. Choose to promote your brand consistently and build a compelling product packaging with the help of VerveBranding, a top logo design company in New York.
