5 Awesome Trends for Business Cards You Must Know in 2023
While logos and websites are important elements of a brand identity, a business card is not behind in playing a vital role in establishing the brand. It is the brand identity that sets you apart from your competitors. However the main objective of your brand’s identity is to establish you as a business in front of prospects and customers. And business card stands strong in making this a reality.
Relevant: how to design a business card.
As we are moving forward we are becoming a part of an era that offers dynamism, free spirit, vibrancy, and all things powerful. Brands want to offer their customers something that they have never witnessed, that is out-of-the-box, and beyond their imagination. From products to product ingredients, packaging, and everything the customer will come across must surpass their expectations. Such cloud-touching aspirations of brands are helping them push boundaries, take higher risks, and combat old-school brand marketing materials, and business card design is among them.
So, as expert branding and logo designers, we wanna drive you to replace old-school branding methods with all trending and dynamic ones. But let’s first begin with learning about some vital elements that business cards must feature. Post that, we will switch to the 5 most awesome trends for business cards in 2023 that can help you win your contemporary customers. So, let’s go.
Must-Have Brand Identity Elements in Business Cards
So we have read how essential it is to have a business card and on top of that a dynamic one. Thus, as part of a successful branding and logo design company, we would like to suggest the most vital elements of brand identity, that business cards must possess. So, let’s go.
- Your Brand Logo
Logos are a must for any brand. Hence, this goes without saying that your business card must necessarily feature your business logo. Position, you decide, or let your logo designer do it for you. This is crucial to make your customers familiar with the brand’s identity. Your customers must recognize your business with your logo, even if the company name is nowhere around. Featuring it on the business card will support this recognition.
Further, if your logo icon is uniquely designed by a professional logo designer, it will represent your brand values successfully and very smoothly.
Don’t have a logo yet? Get your custom logo design with the best logo design company.
- Brand’s Catchphrase or Punchline
Most brands have a motto that helps them deliver their objectives to the audience. These catchphrases accompany logos wherever they are used, as they tell about the brand that, the logo alone couldn’t. Hence, your business cards must feature them too.
If you don’t have a tagline yet, let your branding and logo designer do this for you. Every logo design company has a branding designer who helps customers represent their brand values via a one-of-a-kind logo and an apt tagline. Such a team also knows where should the logo and tagline stand on the business card.
- The Color of your Business Card
Next, comes another very important element, the color of your business card. Colors are mandatory for business cards, especially, in 2023 and years ahead. And they shouldn’t be any random colors, but the ones of your brand. Customers can easily connect with a brand whose business card features the exact colors, the brand has.
Typography is also important for a brand’s identity and plays the same role as the colors do. It is therefore right to use the same fonts that your logo and name have so that your audience can recognize your brand. Typography that reflects your brand identity also supports making your brand memorable for the customer.
Know more: What is Typography & Why is it Important?
5 Awesome Trends for Business Cards in 2023
- Surpassing the Traditional Concepts
This goes without mentioning that the old styles aren’t working the way they used to. It is the era to add personal touches and a one-of-a-kind look to business cards. Polishes and finishes are secondary elements in contemporary times. Enters personalized content, one-liners, bright colors, scribbles, and similar elements. Well, the introduction of new elements doesn’t mean that the key info is forgotten. It is there but with the necessary spice.
- Product is Priority
Product is what the entire story revolves around and of course the customers. To help them identify the brand quickly and what the brand is all about, the designs in 2023 showcase the product on the top. Now, this may be an illustration or a straightforward icon to represent the product or service. The main objective of adding them is to give a character and personal touch to the business card. Also, it adds a different sort of energy to the card that the dynamic population can easily relate to.
- Solid Colors make a Solid Choice
Business cards dipped in solid colors have been in the industry for some time now. And as we’re moving forward, it is becoming the foremost choice of people. With full color on one side and white on the other, the card makes a clear contrast and looks very attractive. Such cards are capable of drawing attention even if there aren’t any bold illustrations on them, as the color does most of the work.
- Innovative Fonts
When talking about brand identity, how can we not think about fonts?
Well, gone are the days when there were limited kinds of fonts in the industry. The more dynamic the population gets, the more amazing fonts are there to discover. However, unlike the previous days, a professional logo designer in 2023 would use different fonts together.
Varied fonts when used in different sizes and orientations add dynamism to the entire layout of cards. Rotated texts, multiple alignments, tilted elements, and other similar ways are getting popular. These styles are, although, away from the concept of minimalism and straightforward design, but are successful in making the card memorable.
- Bold Strokes on Monochrome color palettes
Bold strokes have become the newest preference in 2023. With thick strokes comes a sense of power and audacity, something that many brands would love to show through their cards. When imposed on monochrome color palettes, these heavy-weight strokes would get the job done on sight.
A monochrome color scheme makes use of the different tints, shades, and tones of a single color. A color scheme like this would give the card the desired minimalist look that’s free from overindulgence and full of class. Many logo designers prefer the same color family scheme in their logo designs, as a result, many successful logos take birth.
Conclusion – 5 Awesome Trends for Business Cards You Must Know in 2023
This goes without saying that as we move forward, the competition between brands will rise. Hence, creating a strong brand identity is the need of the hour. Logos, business cards, brand websites, etc. are among the vital components to do it. In 2023 and the years ahead, businesses can leverage maximum benefits from brand management, in addition to other marketing activities. To make this possible, brands would need to hire a competitive branding and logo designing company.
Verve Branding is a team of professional logo designers, catering to the requirements of dynamic businesses, wanting to attract dynamic audiences. Let our designers create a custom logo for your business, that’s original, expresses your brand values right, and helps you stand out from the competitors. Connect with us today.