The Internal Rollout: How to Introduce a Rebrand to Your Team
Rebranding is the relaunch of your business to signify the changes implemented, shift in vision and new categories or products which are now a part of the company’s product portfolio. Rebranding is the quickest and most effective way of bringing customers on board and letting them know about the new brand values and change in perceptions. However, before you let the world know about the rebranding process, you must first let your employees be aware of what the rebrand stands for. Let’s discover why the internal rollout process is important for rebranding and the way it can be done systematically.
How to Get Employees on Board With Rebrand Strategy: Importance of Internal Rollout
Businesses need to put consistent efforts into bringing the rebranding process together. They can do this by communicating the pros, cons and changes in workflows first. Rebranding is not just about changing the logos and brand’s colour palette. It’s about changing the identity, culture, process, operations and workflows to deliver something new, unique and of value that sets you apart from competitors. Let’s look at our rebranding checklist:
- Step 1: Before you begin the relaunch of your brand (for rebranding), you must bring all the employees on board. To do this, you must tell the employees about the importance of rebranding. In this stage, you can conduct a meeting or a conference with all your employees to let them formally know about your plans for rebranding. At this stage, they will be introduced to the idea, its importance and the benefits of rebranding going ahead
- Step 2: After receiving feedback from the main stakeholders of the company, you can now make the announcement official through emails so that everyone knows it’s happening. After this stage, you can do a soft launch with a memorable event or ceremony to commemorate the new vision of the company. At this stage, you should go into further details and tell employees about the new resources and work processes they will need to adopt to support the rebranding goals.
- Step 3: Bring your ideas and change in vision into life. The rollout process will truly begin when you start adopting the changes in your day-to-day work cycles. Change the signature blocks, digital copies, and internal tools to reflect the rebrand process. In addition to this, create new campaigns that highlight the rebranding of the company.
To Sum Up
The marketers and brand strategists at VerveBranding, a leading logo designing company in India, help brands create a visual identity, build brand elements and acquire customers through branding efforts. We encourage businesses to trust us with their brand vision, and our team will help them bring it to life. In this competitive environment, how well you create a brand identity and market your brand is everything. So let us help you win against your competitors and drive measurable results.
