LinkedIn SEO: How to Make Your Profile and Posts Discoverable

In this fast-paced world where people have even less than 8 seconds of attention span, how do you ensure that your posts stay relevant and discoverable? 

Especially on platforms like LinkedIn, you will find a lot of industry professionals, experts, entrepreneurs, students and even employees from almost every industry niche. LinkedIn is one place where you can be discovered and so easily known for your work. You can share your experiences, work profile, industry expertise and even industry-specific posts to impart your knowledge, wisdom and learnings from your unique work experiences. 

But to be discovered on LinkedIn, you need to focus on building your profile from an SEO viewpoint. SEO-focused posts and profiles on LinkedIn can be found easily when searched with relevant keywords. Let’s see how SEO can boost traceability for LinkedIn posts and why SEO is a MUST for your LinkedIn Profile. 

How To Implement SEO for LinkedIn Profile? Let’s Find Out

Step 1: Optimise Your LinkedIn Profile

• The first step of optimising your LinkedIn profile to improve discoverability is adding a professional profile picture. A professional profile picture not only reflects your professional identity, but it also creates a positive first impression. 
• Ensure that you use a memorable photo with good lighting and a plain background, taken with a high-quality camera. 
• A smiling face in the professional picture radiates your energy and gives off positive vibes. 
• Your headline is the very first thing that the visitors will see. So make sure to include at most 120 characters in your headline, highlighting your industry or field, key skills, job title, call-to-action and the unique selling proposition. 
• The next step in this process is to update the summary in your LinkedIn profile, where you should write a captivating story about yourself that doesn’t just hook visitors to your profile but sparks their interest in your professional journey. 
• Your captivating profile summary should have the details like who you are, an effective hook, details about what you provide, what you have achieved so far and people you have worked with.

Step 2: Create Relevant and Engaging Posts

• If you are witnessing a continuous boost in the visitors to your profile, it must be because you have fulfilled the first point of the checklist, which is building a SEO-focused profile. 
• Next in the step is to find relevant content which you can post to your LinkedIn profile so that the algorithm can show it to people coming with relevant search queries. 
• Hence, it is important to include the right keywords, both primary and long tail phrases, which can help you get traction on your LinkedIn post. 
• You can improve your overall profile visibility by creating informative, engaging posts which match the search intent of users on LinkedIn.
• You can use tools like Ahrefs and Semrush to track the relevance of included keywords and the quality of your content in terms of authority, relevance, and trustworthiness.
• It is also important that you find the best time to post on LinkedIn so that you can get the most traction and impressions on your post from the audience. 

Step 3: Build and Expand Your Network on LinkedIn

• The LinkedIn profile is for professionals where they can create a strong network among their peers and find the most powerful ways to boost their LinkedIn SEO. 
• Hence, by building relevant connections and expanding your network, you can get more traffic to your profile. 
• You are not only building connections with these people, you are expanding your professional circle. Hence, make sure to interact and engage with them regularly.

To Sum Up

By regularly updating your professional summary, posts and SEO-focused content on LinkedIn, you will find more engagement from people within and outside your network. Your profile on LinkedIn should look polished and updated according to your current work profile. Many entrepreneurs and brands work with firms like VerveBranding, a top logo designing company in Jaipur, to help them rebrand. Our experts and social media executives assist brands in maintaining an active social media profile and creating engaging and valuable content to boost organic traffic.