The 8 Types of Graphic Design
Graphic design is really crucial for every business that wants to be on the internet to sell their services or products. Graphic design helps in communicating with the audience through various means of designing, color, imagery and typography. As there is more one way to do it, the businesses can incorporate any type of graphic design, as each one of them have their own area of specialisation.
These graphic designs overlap each other at many points to create an amazing design but need a specific set of skills & design techniques. Most of the designers specialise in a single type of graphic designs or focus on its related design. In this advanced era it is important to grow along with the technology. So if you are a young aspiring designer or seeking design graphics for your business, here we have eight different types of graphic design to know which to choose for your business or the right skills for the job.
1. Visual Identity Graphic Design
As you know branding your business can help you in many ways, mostly in engaging you with your customers. But that’s not it, a brand identity also sets a personality, tone, & essence, emotions & experiences. The visual Identity graphic design is the same thing, these are the visual elements of brand identity that act as the face of a brand to communicate with the users through images, color & shapes. The designers which are experts in visual identity graphic designs create some of the best assets like logos, color palettes to use & even typography to increase the brand awareness among the users and other potential customers. If you have ever seen any brand’s name & identity on covers, cups, sheets etc then it is known as visual identity. It is one of the most common types of design but to work on this you must have an idea about all types of graphic design to create design elements that are suitable as per all visual media.
2. Marketing & Advertising Graphic Design
It is decided among the people that the use of graphic design is only for marketing & advertising. Well, it is true as companies success also depends on marketing efforts & tactics to convince the audience to go for their services or products. If marketing through graphic design is done right it can help in the user engagement & decision process as per their needs. People always find visual content more engaging, & that is why organisations use graphic design to promote & communicate more effectively.
That is why you can see marketing designers working directly with owners, directors to create the best marketing techniques. The designers sometimes also work alone for better & creative ideas. This type of marketing designs has more assets especially for use in content marketing and digital advertising.
Some Examples of Marketing Graphic Design
-> Magazine & newspapers ads
-> Infographics for websites
-> Postcards & Flyers
-> Vehicle Wraps
-> Email Marketing
-> Powerpoint presentations
-> Social media ads, banner & graphics
-> Images for websites & blogs
Such marketing designers must have excellent tendency to understand & comprehend the communication done at their end & the client’s end. They must also be familiar with the use of different tools for better graphic design ideas, skills & experience.
3. User Interface Graphic Design
A UI(user interface) is the way how a user interacts with a device or a mobile application. The user-interface of a device is a great way to interact with the users. It follows the process of designing interfaces to make it easy for the users to use the app, & creating a user-friendly experience. A UI design basically focuses on everything a user interacts with, like in an app the front screen, keyboard & mouse to make the visual experience better for everyone. The designers are responsible for elements like buttons, micro-interactions, menus and more. So, it is the graphic designer’s duty to create a balance between the appeal of the app, the technical functionality or its working. The UI designers specializes in desktop apps, web apps, games and mobile apps. They are often found working closely with user experience designers and write code to make it better.
Examples if User Interface Graphic Design
-> App Design
-> Theme Design
-> Web Page Design
-> Game Interfaces
4. Publication Graphic Design
Publications usually talk through the public distribution with the audience. These are being used for many past years & is a classic type of design as it is used in books, newspapers, catalogs & magazines. That is why it is one of the most important ways of marketing for businesses.
There are many things that you need to consider before going for publication marketing like selecting top typography, artwork, photographs, graphics & illustrations etc. And that is why graphic designers usually work with editors and publishers. Publication also works as a freelancer and works well with publication agencies to provide best publications.
Some Examples of publication graphic design
They must also possess excellent communication & organisational skills to be an expert in graphic design and must also have an idea about management, printing and digital publishing.
5. Packaging Graphic Design
Most of the products require some sort of packaging to protect it & safely delivering the product. It also helps them storage, distribution & sale. This packaging design also helps in communicating with the audience & also works as a great marketing tool. These bottle boxes can be used as a marketing tool if done right. Packaging designers create concepts, and create the print-ready files for a product. It can’t be done with a new person, and requires expert knowledge of print processes with a top understanding of industrial design and even manufacturing. Packaging Designs can do wonders for you, as packaging designs touch so many disciplines among the current users & potential customers.
Before packaging designing you must have a knowledge of packaging of the specific industry. Because it requires conceptual, and problem solving skills of print and industrial design. The packaging designers must be flexible to meet the demands of clients, marketers &, manufacturers and must also be aware of current trends.
6. Motion Graphic Design
Motion graphics means putting the graphics into motion. This can include audio, animation, typography, imagery, video and other effects also so it can be used on different digital mediums & easily connect with the audience. It’s the technology because of which the video content has become supreme in today’s condition. The new people in the market who know how to use the latest tools can easily make their career in this aspect of designing. They are usually reserved for TV or films & even on social media these days. It can be easily found across all digital platforms, & that is why it has become a new area of opportunity.
Examples of Motion Graphic Design
-> Animated Logos
-> Title Sequence and end credits
-> Promotional videos
The most common way of working is developing storyboards & then bringing their concepts to life with animation, traditional art and video. But a strong working knowledge of marketing, coding 3D modelling is a must.
7. Environmental Graphic Design
Environmental Graphic Design is basically used to connect people to different places by improving their experience of making spaces more interesting, comprehensive and easier to navigate.
Some Examples of Environmental Graphic Design
-> Wall Murals
-> Public Transportation Navigation
-> Stadium Branding
-> Event & Conference Spaces
-> Museum Exhibitions
-> Retail Store Interiors
Way finding is a specific type of environmental graphic design that consists of strategic signage, landmarks & visual cues that identify people where they need to go without any confusion.
8. Art & Illustration for Graphic Design
Graphic art & illustration are often compared to graphic design, but they are different. These designers create compositions to communicate & solve problems, graphic artists & illustrators create original artwork. Even though graphic art & illustration are not technically types of graphic design, so much is created for commercial use within the context of graphic design that you can’t talk about one without the others.
Examples of Art & Illustration for Graphic Design
-> T-shirt design
-> Motion Graphics
-> Stock Images
-> Graphic Novels
-> Video Games
-> Comic books
-> Infographics Concept Art
-> Technical Illustration
The graphic writers usually collaborate with writers, editors & marketers to find the right graphic design types. Overlapping skills & apps make it possible to find graphic designers who also work as graphic artists & illustrators.
Read More:# Hire graphic Designers