Things To Keep In Mind While Logo Designing
Logo designing in India is a ship that is yet to sail properly for now. This is mainly because the IT boom and the subsequent e-commerce boom came much later in India than in the west. What was happening at the turn of the millennium out there only happened towards the late 2000s in India. As a result, logo design in India is still a bit of a novelty. This means that newcomers usually have lesser guidance than their peers abroad. As a result, they tend to make some of the most basic mistakes out there, leaving them in the dust of their competitors.
So if you are someone who is into logo designing in India, then these are some things that you should always keep in mind while designing a logo.
Essential tips that businesses must keep in mind while logo designing
Keep It Minimalistic
This is the starting and golden rule of logo designing. Your logo should be simple and minimalistic. No one likes or remembers a convoluted, clutter-filled logo. Take a minute and think about all the big companies you can think of. Think and visualize their logos. You will struggle to find even a single, unnecessary, wound-up logo. So, keep it simple and chic.
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Form Over Function
Now that you know that the logo must be minimalistic, what next? Well, the next thing that you need to do is decide on a shape for the logo. It can be anything. A simple oval like that of Opel or something formless like that of Zomato. But keep it in mind; the shape or form of the logo must accentuate the things that you want to showcase. It is hard to do so with a shape. But if you are going to be someone who will be logo designing in India, then it is something you will have to master.
Once the design and the shape of the logo have been decided, the next thing that you will need to pick is the colour. This is the tricky thing. Apart from the obvious reasons, there is an entire psychology behind colours. For example, a combination of red and yellow is known to trick the brain into feeling hungry. The result of this? The logos of Burger King, Mcdonald’s and Pizza Hut are essentially a combination of red and yellow. So the colour you end up deciding not only has to look appealing but also have the desired psychological effect.
Must Compliment The Business
Now that you have done everything, you also have to remember that whatever you come up with, must complement the work being done by your client. Your logo must reflect and show what the business is all about. And since most modern businesses are involved on multiple fronts, the job got a lot trickier. Balancing it all out is a tough task in itself.
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But since you will be logo designing in India, it will be a whole lot more difficult. Reliance, for example, is involved in telecom, petroleum and defence contracts just to name a few. To represent such a diverse portfolio in a simple graphic is every designer’s worst nightmare.
Don’t Be A Cop Out
The easy thing to do in a logo design company is to get “inspired”. This is essentially the polite way of saying plagiarizing someone else’s work. So, try and be unique.
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The logo you will commit to will be as much for the company as it will be your signature. So, if you want future clients, make sure that it is your creation and that too with its flair. Don’t be a cop-out.
Finally, we come to the last but important point to consider; versatility. The term defines itself. The logo design must align with different contexts, and on billboards. Let the logo not be limited to a fixed profile. The logo embarks emotions and sensations, and with its versatile nature, the expert logo designer advocates the situational feeling to audiences.
You can use different mediums to trigger human emotions. Use social media, and marketing platforms to interrogate the strong identity that stays forever.
But it is the must-have advice you should always connect with the professional before making any decision. Being honest with what you want to showcase.
With this, we have come to an end on the pitfalls that you need to avoid if you are going to make it in the logo designing in India gig.
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