Things to keep in mind while designing a brochure for your Business
Businesses never succeed by being a mediocre of the lot!. One has to be the best or else your business is stuck in a crowd where their would be no way to make a difference.
Like our own life, business comes with various ups and downs, opportunities and ofcourse a good amount of hurdle. To combat all these problems, you require a good strategy. Especially the designers of a firm is the highest dependable person who can create a lot of difference by using their creative imagination and coming out with a design that speaks a lot of volume.
These graphic designers are the experts who design brochure, logo, flyers and other marketing and advertising tools which helps the business to stand among the crowd.
Creativity has no boundary yet there can be some simple tips to make the process perfect in few instances. This is 2018 and all you marketers are ready to pull up your socks for the fresh set of creative design for your brand promotion. Isn’t it?
We know what you want!
This post is compiled to give you few simple yet effective brochure design tips as stated by the industry experts that can make a good difference in your approach for 2018.
Let us begin:
- First is first- knowing the purpose of your brochure before you begin!
Experts from best brochure design services suggest that before marketers begin with designing brochure for their business, it is very important to understand why they actually need a brochure?. It is very important to decide on the objectives of the brochure design before actually beginning with the designing process. There can be at times when you want to target a new set of potential customers or you want to redesign your brochure or it may be any other purpose.
The design quotient changes with the change in objective, therefore, it is one of the crucial elements to decide before setting any step towards brochure designing.
- Limit your fonts
Sometimes while designing brochure, designers go overboard with using excessive fonts. In actual, apart from heading, subheading and body copy font you don’t need font in your brochure. Usually marketers prefer to get a font that is the most unique one of all or which has never been used before. The best practice indicate that the font used in the brochure should always be identical to brands identity which has been the symbol of the brand since its inception. This way a continuity is created within the brochure design and the brand’s identity.
- Take stock of your paper stock
It is important to analyse the paper stock before you begin with notepad. If it is for your company, then analyse your A4 paper stock. You can also consider using uncoated paper. The choice of using paper is no less important in brochure designing. It is important to analyse how your design would look on your choice of paper. Sometimes a wrong choice of paper can ruin the look of your well designed logo, bringing no significant result to all your efforts.
- Give a keen eye to copy of the brochure
Good copy has no alternative in itself! Many a times people don’t pay attention to the copy of the brochure which is a one of the important components of brochure design and holds strong influence in the overall design concept. At an early stage of brochure design, experimentation with the copy can be done to analyse which can work well.
- Putting the recipients in mind
Whenever you think of designing a brochure for marketing purpose, keep your audience in your mind. Analyse if the brochure is going to be posted out in response of request done in a website? Or is it going to be distributed in an exhibition or a trade fair? Will it be a leave behind brochure?
Always keep in mind that your brochure should designed keeping in mind the person who will open the brochure and read it. Make the brochure according to his interest and not what you find to be attractive.
- Use simple statements
Simplicity is the most attractive aspect for anything. Sometimes simply designing a brochure makes it dearer to all the targeted people. At times, marketers go on adding numerous images to prove certain point but experts from graphic design agencies suggest to simply scrape the idea. Experts suggest to simply use typographic cover and make a statement about what you intend to convey among your potential customers.
No design idea can come in once. Try and create various layouts and sketch the ideas. Brainstorming is a vital part of designing, therefore, it is important to involve some good designers and come up with various creative ideas that can address your needs in the most efficient way in the form of an intuitive brochure design.
- Select what works best
Being unique is the need of the hour, after all that will make your brochure stand among your competitors. But, here’s a catch!
Trying to be different or wacky just for the sake of it won’t help your marketing process. You can to be genuinely creative and think out of the box to attract the attention of the targeted people.
- Strike your audience with an amazing first impression
The brochure design should always be dependent on the purpose of making it. Your brochure design should be in very well sync with your business and what you target to achieve. For example, a charitable trust function would not need a over the top design elements and gradenuerness to promote their event which may otherwise look like a private party. Similarly, a luxury brand would definitely want its brochure to show its class and eliteness with sophisticated design elements within its brochure that people can connect too.
- Selecting the right image
The most attractive part of any brochure is obviously images. A good photos can in many ways make your brochure look interesting and captivating. If you use stock imagery, you may need less budget, however, the quality of your brochure may suffer significantly. Stock pictures are highly generalized which are used by multiple people. These images cannot provide a personalized experience to the targeted audience and also make the brand look less trustworthy.
Designing a brochure may sound simple, but in reality it isn’t! It requires many kinds of factors to be considered before coming up with a design of a paper. Brochures are one of the most successful marketing channels but that can only work when it is designed appropriately. We have listed some tips mentioned above to help you design an attractive brochure.