Designing

Multi-Channel Branding: Aligning Logo, Website, Social & Packaging

Posted: December 19, 2025

Imagine going into a store where the logo looks premium, the social media looks casual, the website feels outdated, and the packaging tells a differen...

Visual Re-Branding Without Alienating Existing Customers

Posted: December 18, 2025

Why do businesses rebrand? We will answer the purpose behind rebranding as simply as possible. Rebranding is one of the most delicate business decis...

How to Choose Brand Patterns & Motifs That Translate Globally

Posted: December 15, 2025

Business identity is built using powerful branding tools like logo, colour palette, patterns, and motifs. When brands aim to expand to a cross-border ...

Branding for Service-Based Businesses: Logo and Identity Beyond Products

Posted: December 10, 2025

You think of opening a club on the busiest street of Jaipur with the hope of standing out. What would you do? Design a unique logo? Or a unique theme ...

Packaging Design for Subscription Boxes: What Brands Should Know

Posted: December 9, 2025

Packaging is hugely important in the world of subscription boxes. Where the looks and feels of the box matter as much as the contents. Attractive pack...

Packaging Design for Subscription Boxes: What Brands Should Know

Posted: December 8, 2025

Packaging is hugely important in the world of subscription boxes. Where the looks and feels of the box matter as much as the contents. Attractive pack...

How to Use Brand Icons & Symbol Sets Beyond the Logo

Posted: December 4, 2025

A logo is the most powerful symbol for brands because it’s how people recognise them, but modern branding goes beyond a single logo. A logo is not...

Top 10 Professional Logo Design Companies in USA | 2026

Posted: December 3, 2025

The blog features the top 10 professional logo design companies in the USA to guide you make a great choice for your business. Which are some of the t...

The Power of Invisible Branding: Subtle Design That Builds Authority

Posted: December 2, 2025

We associate branding with colours, visuals and flashy graphics, but it is much more than that. Branding comes before marketing; that’s just a fact ...

Niche Brands: Designing Logo & Packaging for Micro-Audiences

Posted: December 1, 2025

Niche brands are not underdogs; they are the future of ecommerce. The niche brands, like a personalised dog collar and harness manufacturing outlet or...

Why Minimalist Branding Still Works – And When It Doesn’t

Posted: November 28, 2025

2025 is the era of minimalist branding, where brands are not looking for anything extra but want to dominate the market with simple typography, clean ...

Unpacking the Psychology of Packaging Shapes: Boxes, Cylinders & Pouches

Posted: November 27, 2025

Product packaging is more than a container. It is the silent salesperson of the brand. Customers don’t read the ingredients or branding details on t...

How Brands Use Symbolism in Logos to Connect With Global Markets

Posted: November 26, 2025

A logo is your brand’s identity; it’s how people remember you. Just like the name itself. But people register the name in their mind when they hav...

Eco-Friendly Packaging: Materials & Visuals That Win Customers

Posted: November 25, 2025

When we say eco-friendly packaging, we mean the kind of packaging materials that are genuinely benefiting the environment, and if anything else, they�...

How to Use White Space in Logo Design to Create Premium Perception

Posted: November 24, 2025

The premium logos look exactly like a small portion of food on a plate in high-end restaurants. Doesn’t little food on a plate look more luxurious t...

Variable Packaging: Designing for Customisation & Limited Editions

Posted: November 21, 2025

This is the time when consumers crave uniqueness and personal connection, and this is why packaging has evolved beyond mere protection and branding. ...

Branding Mistakes That Kill Shelf Appeal (And How to Avoid Them)

Posted: November 20, 2025

In this fast world of the internet, you have only a fraction of a second to grab customers’ attention. Whether you are selling in physical stores li...