Visual Identity During Crisis: How Brands Should Adapt Their Look
Posted: January 27, 2026
Managing a brand’s visual identity is crucial, and its importance increases during a crisis. Organizations face challenges when communicating du...
Designing for Digital-First Brands: Logo & Packaging in a Virtual World
Posted: January 20, 2026
Branding works a little differently today in 2026. People discover brands on screen first before they experience them in real life. We see a brand log...
Multi-Channel Branding: Aligning Logo, Website, Social & Packaging
Posted: December 19, 2025
Imagine going into a store where the logo looks premium, the social media looks casual, the website feels outdated, and the packaging tells a differen...
Visual Re-Branding Without Alienating Existing Customers
Posted: December 18, 2025
Why do businesses rebrand? We will answer the purpose behind rebranding as simply as possible. Rebranding is one of the most delicate business decis...
How to Choose Brand Patterns & Motifs That Translate Globally
Posted: December 15, 2025
Business identity is built using powerful branding tools like logo, colour palette, patterns, and motifs. When brands aim to expand to a cross-border ...
Branding for Service-Based Businesses: Logo and Identity Beyond Products
Posted: December 10, 2025
You think of opening a club on the busiest street of Jaipur with the hope of standing out. What would you do? Design a unique logo? Or a unique theme ...
Packaging Design for Subscription Boxes: What Brands Should Know
Posted: December 9, 2025
Packaging is hugely important in the world of subscription boxes. Where the looks and feels of the box matter as much as the contents. Attractive pack...
Packaging Design for Subscription Boxes: What Brands Should Know
Posted: December 8, 2025
Packaging is hugely important in the world of subscription boxes. Where the looks and feels of the box matter as much as the contents. Attractive pack...
How to Use Brand Icons & Symbol Sets Beyond the Logo
Posted: December 4, 2025
A logo is the most powerful symbol for brands because it’s how people recognise them, but modern branding goes beyond a single logo. A logo is not...
Top 10 Professional Logo Design Companies in USA | 2026
Posted: December 3, 2025
The blog features the top 10 professional logo design companies in the USA to guide you make a great choice for your business. Which are some of the t...
The Power of Invisible Branding: Subtle Design That Builds Authority
Posted: December 2, 2025
We associate branding with colours, visuals and flashy graphics, but it is much more than that. Branding comes before marketing; that’s just a fact ...
Niche Brands: Designing Logo & Packaging for Micro-Audiences
Posted: December 1, 2025
Niche brands are not underdogs; they are the future of ecommerce. The niche brands, like a personalised dog collar and harness manufacturing outlet or...
Why Minimalist Branding Still Works – And When It Doesn’t
Posted: November 28, 2025
2025 is the era of minimalist branding, where brands are not looking for anything extra but want to dominate the market with simple typography, clean ...
Unpacking the Psychology of Packaging Shapes: Boxes, Cylinders & Pouches
Posted: November 27, 2025
Product packaging is more than a container. It is the silent salesperson of the brand. Customers don’t read the ingredients or branding details on t...
How Brands Use Symbolism in Logos to Connect With Global Markets
Posted: November 26, 2025
A logo is your brand’s identity; it’s how people remember you. Just like the name itself. But people register the name in their mind when they hav...
Eco-Friendly Packaging: Materials & Visuals That Win Customers
Posted: November 25, 2025
When we say eco-friendly packaging, we mean the kind of packaging materials that are genuinely benefiting the environment, and if anything else, theyâ...
How to Use White Space in Logo Design to Create Premium Perception
Posted: November 24, 2025
The premium logos look exactly like a small portion of food on a plate in high-end restaurants. Doesn’t little food on a plate look more luxurious t...
Variable Packaging: Designing for Customisation & Limited Editions
Posted: November 21, 2025
This is the time when consumers crave uniqueness and personal connection, and this is why packaging has evolved beyond mere protection and branding. ...
