How to Launch a New Brand with Maximum Buzz
Posted: August 14, 2025
If you run a successful business, ask yourself: Did you have a pre-launch strategy? Pre-launch strategy includes every marketing gimmick you adopt bef...
How to Create a Logo That Works Across Every Platform
Posted: August 13, 2025
A logo is the visual identity of your brand in today’s digitally advanced world. Your logo should not only be aesthetic and look good, but it should...
Real Examples: Rebrands That Worked (and Why)
Posted: August 12, 2025
Which successful brand names do you remember in the past 10 years that have gone through major transformations? Yes, we are talking about rebranding, ...
Rebranding a Legacy Business: Logo Do’s and Don’ts
Posted: August 11, 2025
Before we dive into what you should and shouldn’t do in logo designing when rebranding, let’s first understand what rebranding is. Rebranding is a...
Why Your Business Needs a Brand Strategy Before a Logo
Posted: August 7, 2025
Do you know that brands have less than 10 seconds to make a first impression in front of customers? It is natural to think that your brand needs a log...
QR Codes, AR & Smart Packaging: The Future Is Now
Posted: August 6, 2025
It’s a digital-first world, and product packaging is no longer behind. The changing technological landscape is benefiting businesses by making acces...
2025 Trends in Strategic Brand Building
Posted: August 4, 2025
Strategic brand building is a step-by-step process for your business to create an identity in the unknown. Whether you have started a new business or ...
10 Packaging Mistakes That Hurt Your Brand
Posted: August 1, 2025
Packaging is as much part of your brand as in-store experience. Packaging is your silent salesperson. Good packaging attracts customers due to its des...
Verve’s 5-Step Framework to Build Iconic Brands
Posted: July 31, 2025
Many people have little idea of what “Branding” is. They understand developing a business, but building a brand – that’s entirely differen...
The Cost of Bad Branding: Real Business Consequences
Posted: July 30, 2025
There might be no difference in the taste of Coffee at a Starbucks vs a local coffee shop. But with the right branding, Starbucks charges a premium wh...
Branding for Startups: What to Invest in First
Posted: July 29, 2025
You should know that in 2025, it’s the most common perception to judge a brand by its logo, online presence and overall branding. We see new startup...
The Psychology Behind a Successful Brand
Posted: July 28, 2025
How do brands come up with the themes of colours, pictures, wall paint, and everything associated with their name? That’s called building a brand us...
Branding vs. Marketing: Know the Critical Difference
Posted: July 26, 2025
Are branding and marketing the same thing to you? In reality, they are not. Branding defines who you are as a business; marketing is how you share tha...
What Makes D2C Packaging Memorable?
Posted: July 24, 2025
Have you ever looked at a product’s packaging or logo and thought, “Damn, this is really good”? However, sometimes, industries like the food, se...
Positioning Strategy: How to Stand Out in a Saturated Market
Posted: July 23, 2025
In a saturated market, where brands are already competing for the same pool of customers, your brand’s positioning is crucial. Without a robust ...
What Makes a Brand Memorable in 2025?
Posted: July 15, 2025
In India, when you hear Domino’s, you instantly think of pizza. Similarly, when you hear Zudio, you know it’s a fast fashion brand which o...
Visual Identity: All You Need To Know About This Essential Aspect of Branding
Posted: February 8, 2025
As here we’re talking about the branding, it’s just all about what you see is what you get. One of the most essential parts of building your brand...
Importance of a Well-Designed Logo That Informs & Captivates | Builds Your Brand
Posted: January 30, 2025
LOGO is one of the key factors when we talk about branding. People may be thinking that a business’s branding depends on other marketing tools for t...
