Searching For Right Type of Logo Design: Which Type Of Logo Design Suits Your Business?
Logos are meant to be the representative of any business. This is the most celebrated form of graphic design that catches the first glimpse of the customers and create relationship instantly. From being a business symbol to becoming the brand identity, a logo has many folds hidden inside it.
When a business is about to start, the first thing which is needed is a memorable logo for the business. A logo is a primary need in the starting of the business because it speaks on the behalf of the business, creating a brand identity. People recall businesses by looking at the logo in advertisements, products, marketplaces, etc.
Looking at the high usability of the logo, it is important to make it impressive and memorable which suits the brand message and enhances the look of the products. Your business logo should fulfill the expectation of the customers and explain your business usability to them.
There are many types of logo design that are available but which design suits your business type is a point to discuss. The design type of the logo will have to be similar to the brand’s identity to create a good sync.
Also read: Top 07 Principles of Design And How to Utilize Them?
This post is dedicated to discussing various types of logo designs available for businesses.
Let us dig into the type of logo designs:
Different types of logos
Letter mark logos are also known as monogram logos. These logos are used with the initials of the company name such as IBM, CNN, BBC, etc. The idea of using a letterhead logo is to shorten the name of the company and create a brand identity.
Professionals who are designing businesses from logo design India believe that landmark logos use clever usage of typography to shorten up a company name and create a simple yet effective logo.
Experts suggest, if the name of the company is too long, it can be shortened to make a lettermark logo which is highly useful.
Wordmark is also known as logotypes. Wordmark logos are based on the name of the business. Some of the best examples of wordmarks are Coca-Cola, Cadbury, Frooti, Google, etc.
Businesses with distinctive names should go ahead in using Wordmark in the logo. These logos are helpful in speaking precisely about the business.
Experts designers involved in logo designing in India believe that the focus of the designers should be on selecting a typeface very carefully for creating a wordmark logo for the company.
Creating a unique font for the Wordmark logo can be a great way to create a distinctive position for the brand among the competition.
These are graphic-based pictorial logo designs that are quite popular in the market. The biggest example is Twitter or Apple which has a logo symbol as their logo for the business. For startups using pictorial symbols can be difficult as their brand identity is not yet firmly established.\
Also read: Apple Logo – Learn About the History, Branding, and Logo Evolution
While using logo symbols, it should be kept in mind that the symbols should be impressive and relatable to your business. The symbol designed for the logo would stay with the company for ages, hence, it should be selected very carefully.
An abstract design is a specific pictorial design that is different from recognizable pictures. This type of logo design uses abstract geometrical forms to create a logo. Pepsi with the divided circle is the biggest example of an abstract logo.
This kind of logo is beneficial when the designer intends to condense a brand name into a single image. These logos are highly creative in explaining the purpose of the business indirectly.
Do you want to create your own brand person? In this case, the mascot logo is just ideal for you. KFC is the most popular example of a mascot logo. This kind of logo helps to create a character to represent the company or brand. These characters then become brand ambassadors of your company.
Professionals from invitation card designing services across various parts of the world echo the fact that the mascot logo has a great contribution to making the brand a hot favorite among people.
The marketing stuff with mascot logos is seen as more engaging among people as compared to any other type. Not only engaging, mediums like banners, flex, invitation cards, business cards, etc, used for business marketing get a very unique look due to a distinctive logo.
A combination logo uses the amalgamation of watermarks, abstract logos, watermarks, etc. In these logos, designers use pictures and text simultaneously. A combination logo is a versatile choice of logo design for building a strong brand image.
Mascot, text, symbol, etc, together create a great difference in the look of the logo. People get connected with different elements of the logo making it easy for a brand to establish a relationship.
The small iconic logos are the perfect dimensions for a perfect logo design. The elements are not complex and favorable for brands that have ideal aspects for their brands. The logo form looks good with every platform.
Many companies want to showcase their full name in the logo. They have that quirky vibe of name that matches their business. So they need not do any experiments with the logo.
Some of the best brand examples are; Facebook, Netflix, and Pinterest.
These types of logos are a combination of both text and symbols that augment the rich traditional vibe of the brand. The logos are famous among different universities and offices. they are contemporary with subtle clean illustrations.
There is decent space for slogan placement in the logo. These logos are memorable and have a strong impact on the minds.
Some of the emblem logo designs used by the companies are; Starbucks, Harley-Davidson, and NFL.
Which logotype should suit your business has many factors of consideration. The brand message and brand personality have a major role in deciding the best logo design type.
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