Posts by: Vervebranding
Variable Packaging: Designing for Customisation & Limited Editions
This is the time when consumers crave uniqueness and personal connection, and this is why packaging has evolved beyond ...
Branding Mistakes That Kill Shelf Appeal (And How to Avoid Them)
In this fast world of the internet, you have only a fraction of a second to grab customers’ attention....
How to Turn Your Logo Into a Full-Brand Identity System
The first thing that customers see in a brand is their ...
From Pixels to Print: Transitioning a Digital Logo to Physical Packaging
The life of the logo typically begins on a screen (some start it on paper), but as the businesses continue to grow, th ...
The Role of Brand Guidelines: Why Every Small Business Needs Them
More than anything, consistency matters in ...
Brand Colour Trends for 2026: What’s Next After the Current Palette
What makes a brand unique? Their logo? ...
The Impact of Sound Branding: Can a Logo “Sound” Like You?
In a world where brands compete for attention across screens, platforms, and other devices. It’s really important to ...
How to Create Packaging That Works for Both Instagram and Retail Shelves
Quality packaging stands out from the crowd. This is a proven fact out there in the market that every retailer is tryi ...
Logo Animation: How Moving Graphics Boost Brand Appeal
Every brand today wants to stand out and win over other brands in this competitive marketplace. Some do it by creating ...
The Beginner’s Guide to Choosing a Brand Name That Works Online
The essential question that we are going to cover in this blog is “How to choose a brand name that sticks”. ...
The Rise of Video Resumes & LinkedIn Reels: What Brands Should Know?
If you are also amazed by how fast video resumes and LinkedIn reels are getting popular, then you are exactly where yo ...
How to Use Behavioural Science in Packaging Design
In today’s competitive market, the packaging design is more than just the visual appearance. It’s more like a stra ...
What Happens When You Remove the Logo? Minimalist Branding Tests
Logos create a very distinct recognisability. Brands operating without a logo must have a strong ...
Why Storytelling Should Start From the Box: Narrative-Driven Packaging
The packaging on your product is the first thing customers see, and this is where you have the chance to put the best ...
The Internal Rollout: How to Introduce a Rebrand to Your Team
Rebranding is the relaunch of your business to signify the changes implemented, shift in vision and new categories or ...
The Psychology Behind Poster Design: How Movies like Marvel & Star Wars Hook You?
It is absolutely magical how a simple poster designed by a logo des ...
Rebranding Checklist: What To Do Before You Start?
Planning to rebrand your business, but are confused about how to do it? Then, not anymore, because today we are going to discuss the checklist which y ...
