Posts by: Vervebranding
Colour Psychology in Branding: What Every Brand Should Know
Colour psychology is an important aspect in branding as it drives customers to make a purchase decision. Every brand h ...
Designing Packaging That Sells on Shelves and Screens
How should your ...
Packaging Trends in 2025: Sustainability Meets Innovation
Brands need to be constantly updated about the ongoing trends in the packaging industry. Packaging is the first thing ...
Brand vs Campaign: Know What You’re Launching
The difference between a brand launch and a campaign launch is that one is a long-term process while the other is a sh ...
Monogram vs Symbolic vs Wordmark Logos: Which One’s Right for You?
Deciding on a logo that stands out and looks unique is a challenge for many. Especially for new brands that are making ...
Minimalist Logos: Why They Still Rule in 2025
Of all the things you remember about a brand, a memorable logo stays with you forever. If you see 4 rings entangled to ...
How Unboxing Experience Builds Brand Loyalty
The moment of delivery is something that customers celebrate wholeheartedly. Recording videos for social media, showin ...
Typography in Branding: Subtle, Powerful, Timeless
Typography is an essential aspect of ...
How Brand Purpose Impacts Consumer Trust
Before we dive into how purpose-driven brands impact customer trust, ask yourself: Can you trust the bran ...
2025 Trends in Copywriting for Branding
The trends in copywriting and content writing are changing rapidly, especially when it comes to ...
Logo Design Trends for 2025 (and What’s Outdated)
The logo is the face of your brand. It’s your identity and proof of your presence. A good and well-understood logo i ...
How to Launch a New Brand with Maximum Buzz
If you run a successful business, ask yourself: Did you have a pre-launch strategy?...
How to Create a Logo That Works Across Every Platform
A logo is the visual identity of your brand in today’s digitally advanced world. Your logo should not only be aesthe ...
Real Examples: Rebrands That Worked (and Why)
Which successful brand names do you remember in the past 10 years that have gone through major transformations? Yes, w ...
Rebranding a Legacy Business: Logo Do’s and Don’ts
Before we dive into what you should and shouldn’t do in logo designing when rebranding, let’s first understand wha ...
Why Your Business Needs a Brand Strategy Before a Logo
Do you know that brands have less than 10 seconds to make a first impression in front of customers?...
QR Codes, AR & Smart Packaging: The Future Is Now
It’s a digital-first world, and product packaging is no longer behind. The changing technological landscape is benef ...
2025 Trends in Strategic Brand Building
Strategic brand building is a step-by-step process for your business to create an identity in the unknown. Whether you ...
