How VerveBranding Scales Brands from Concept to Category Leader
Posted: September 15, 2025
Every brand starts from scratch. They initiate operations with one minimum viable product and expand their operations as they grow in scale. In terms ...
Tone of Voice Mistakes to Avoid in Branding
Posted: September 12, 2025
A consistent tone of voice is important if you are building a brand. Branding is not only about the visuals, even if the customers notice them first. ...
How to Design a Brand Identity System (Not Just a Logo)
Posted: September 11, 2025
Brand building doesn’t just happen overnight. You don’t assemble things, pick some random colours and assign them to your brand. Logo designing do...
How to Align Product Innovation with Brand Identity?
Posted: September 9, 2025
Well, you ask us, then aligning innovation with a brand itself can be a huge task, then an element specific can be even more difficult. This is why so...
Why Branding Is the Foundation for Marketing Success?
Posted: September 8, 2025
Marketing is ubiquitous these days in the competitive business environment, from social media advertisements and email marketing to billboards and pro...
Colour Psychology in Branding: What Every Brand Should Know
Posted: September 5, 2025
Colour psychology is an important aspect in branding as it drives customers to make a purchase decision. Every brand has at least one colour that repr...
Brand vs Campaign: Know What You’re Launching
Posted: September 1, 2025
The difference between a brand launch and a campaign launch is that one is a long-term process while the other is a short-term activity. Branding is a...
How Unboxing Experience Builds Brand Loyalty
Posted: August 23, 2025
The moment of delivery is something that customers celebrate wholeheartedly. Recording videos for social media, showing their unboxing experience and ...
How Brand Purpose Impacts Consumer Trust
Posted: August 20, 2025
Before we dive into how purpose-driven brands impact customer trust, ask yourself: Can you trust the brands you know nothing about? The rise of quick ...
2025 Trends in Copywriting for Branding
Posted: August 19, 2025
The trends in copywriting and content writing are changing rapidly, especially when it comes to branding. Copywriting deals with attracting customers ...
How to Launch a New Brand with Maximum Buzz
Posted: August 14, 2025
If you run a successful business, ask yourself: Did you have a pre-launch strategy? Pre-launch strategy includes every marketing gimmick you adopt bef...
Real Examples: Rebrands That Worked (and Why)
Posted: August 12, 2025
Which successful brand names do you remember in the past 10 years that have gone through major transformations? Yes, we are talking about rebranding, ...
Rebranding a Legacy Business: Logo Do’s and Don’ts
Posted: August 11, 2025
Before we dive into what you should and shouldn’t do in logo designing when rebranding, let’s first understand what rebranding is. Rebranding is a...
2025 Trends in Strategic Brand Building
Posted: August 4, 2025
Strategic brand building is a step-by-step process for your business to create an identity in the unknown. Whether you have started a new business or ...
10 Packaging Mistakes That Hurt Your Brand
Posted: August 1, 2025
Packaging is as much part of your brand as in-store experience. Packaging is your silent salesperson. Good packaging attracts customers due to its des...
Verve’s 5-Step Framework to Build Iconic Brands
Posted: July 31, 2025
Many people have little idea of what “Branding” is. They understand developing a business, but building a brand – that’s entirely differen...
The Cost of Bad Branding: Real Business Consequences
Posted: July 30, 2025
There might be no difference in the taste of Coffee at a Starbucks vs a local coffee shop. But with the right branding, Starbucks charges a premium wh...
Branding for Startups: What to Invest in First
Posted: July 29, 2025
You should know that in 2025, it’s the most common perception to judge a brand by its logo, online presence and overall branding. We see new startup...
