Brand vs Campaign: Know What You’re Launching
Posted: September 1, 2025
The difference between a brand launch and a campaign launch is that one is a long-term process while the other is a short-term activity. Branding is a...
Monogram vs Symbolic vs Wordmark Logos: Which One’s Right for You?
Posted: August 29, 2025
Deciding on a logo that stands out and looks unique is a challenge for many. Especially for new brands that are making their mark in a saturated marke...
Minimalist Logos: Why They Still Rule in 2025
Posted: August 28, 2025
Of all the things you remember about a brand, a memorable logo stays with you forever. If you see 4 rings entangled together, you immediately think of...
How Unboxing Experience Builds Brand Loyalty
Posted: August 23, 2025
The moment of delivery is something that customers celebrate wholeheartedly. Recording videos for social media, showing their unboxing experience and ...
Typography in Branding: Subtle, Powerful, Timeless
Posted: August 21, 2025
Typography is an essential aspect of branding, which not only relates to a simple font choice, but it is the entire brand perception that shapes emoti...
How Brand Purpose Impacts Consumer Trust
Posted: August 20, 2025
Before we dive into how purpose-driven brands impact customer trust, ask yourself: Can you trust the brands you know nothing about? The rise of quick ...
2025 Trends in Copywriting for Branding
Posted: August 19, 2025
The trends in copywriting and content writing are changing rapidly, especially when it comes to branding. Copywriting deals with attracting customers ...
Logo Design Trends for 2025 (and What’s Outdated)
Posted: August 18, 2025
The logo is the face of your brand. It’s your identity and proof of your presence. A good and well-understood logo indicates your brand value and no...
How to Launch a New Brand with Maximum Buzz
Posted: August 14, 2025
If you run a successful business, ask yourself: Did you have a pre-launch strategy? Pre-launch strategy includes every marketing gimmick you adopt bef...
How to Create a Logo That Works Across Every Platform
Posted: August 13, 2025
A logo is the visual identity of your brand in today’s digitally advanced world. Your logo should not only be aesthetic and look good, but it should...
Real Examples: Rebrands That Worked (and Why)
Posted: August 12, 2025
Which successful brand names do you remember in the past 10 years that have gone through major transformations? Yes, we are talking about rebranding, ...
Rebranding a Legacy Business: Logo Do’s and Don’ts
Posted: August 11, 2025
Before we dive into what you should and shouldn’t do in logo designing when rebranding, let’s first understand what rebranding is. Rebranding is a...
Why Your Business Needs a Brand Strategy Before a Logo
Posted: August 7, 2025
Do you know that brands have less than 10 seconds to make a first impression in front of customers? It is natural to think that your brand needs a log...
QR Codes, AR & Smart Packaging: The Future Is Now
Posted: August 6, 2025
It’s a digital-first world, and product packaging is no longer behind. The changing technological landscape is benefiting businesses by making acces...
2025 Trends in Strategic Brand Building
Posted: August 4, 2025
Strategic brand building is a step-by-step process for your business to create an identity in the unknown. Whether you have started a new business or ...
10 Packaging Mistakes That Hurt Your Brand
Posted: August 1, 2025
Packaging is as much part of your brand as in-store experience. Packaging is your silent salesperson. Good packaging attracts customers due to its des...
Verve’s 5-Step Framework to Build Iconic Brands
Posted: July 31, 2025
Many people have little idea of what “Branding” is. They understand developing a business, but building a brand – that’s entirely differen...
The Cost of Bad Branding: Real Business Consequences
Posted: July 30, 2025
There might be no difference in the taste of Coffee at a Starbucks vs a local coffee shop. But with the right branding, Starbucks charges a premium wh...
