Why is Logo Designing important? A detailed guide to the elements involved and the designing process.
Logo Designing is more of a creative job rather than a complex one. But it requires a better sense of industry trends as well as customer expectations from a brand. So it is important that in the process of brand development, logo designing is also considered an important element. This blog is intended to provide you with a detailed understanding of logo importance and its design process.
Businesses in the present scenario are not only required to deliver products and services. But along with such it is also important for the brands to create experiences for the consumers. Such a process of creating an experience involves quality products, effective services, and a brand reputation in the marketplace.
Aiming towards such brand reputation and quality experience, the brand’s logo is an important aspect to be considered. Designing a suitable logo is important as it represents the brand and attracts customers’ attention. Also, a logo promotes a brand’s visibility and customers’ ability to remember a brand.
Before moving toward designing a logo for your brand, it is important to understand the key elements to be considered in process of logo designing. Also, you can partner with the best logo-designing companies to get better results.
Importance of logo designing for business
A logo is an identity for the Brand
The logo acts as an identity of a business. Designing a logo is not defining a shape or icon that can be used with the brand name. But the logo should be able to depict a message the brand wants to deliver.
Amazon’s logo can be considered to be an effective example of this case. As the brand’s logo does not only represents the brand’s name. Along with the name, it also has an arrow pointing from A to Z, which states that Amazon offers every product named from A to Z.
Logo helps attract customers
A logo along with being a long-term identity also acts as a tool for first impressions and to attract customers in the market. Logos can help to develop curiosity among the customers about the story behind the brand and can keep them engaged. Also, the brand helps to ensure the attraction of consumers with specific personalities.
For instance, children-oriented brands are more colorful and involve graphics, as compared to other brands.
Designing a suitable logo helps to enhance Brand Loyalty
An important aspect of logo design is its contribution toward brand loyalty. Along with having the capability to attract customers, the logo also helps in enhancing the recall rate for customers and improves brand loyalty. The leading brands in the industry including Apple, Starbucks, Mercedes, Audi, and Nike do not mention their name with their logo, but still, the customers can recognize them. Their logo designs have established a unique proportion in the marketplace which helps them to ensure their brand loyalty.
Having a focus on the logo design process is also important as it helps the customer to understand the brand’s focus area or perception in the marketplace. The brand’s attention to detail while designing the logo helps to develop a sense of professionalism and product/service quality by the brand. Hence, it can be stated that it enhances the credibility of the brand in the marketplace.
Points to consider while designing a logo
The logo of a brand is a multipurpose tool that can further be displayed across areas. Such includes the brand’s product, its social media, website as well as other brand documents (letterheads, visiting cards, hoardings). Hence, there exist certain key points or areas that can be focused upon while designing a logo for your brand.
- Brand’s Message/vision: Before designing a logo the brand needs to consider the message it wants to deliver to its customers. The brand vision and the key messages help to select the appropriate font, colors, and pattern that can help in targeting customers in the marketplace. For instance; the brand logo of Baskin Robins a leading ice cream brand has a hidden 31 number in its logo which represents the number of flavors it offers to customers.
- Relevancy: The marketer is also required to focus on the relevancy of the logo. It reflects that along with the message and vision, the logo should also be able to represent the brand’s existence. The logo should be aligned with the business and the industry’s needs. Considering examples of Nike and Adidas it can be reflected that logo of both brands represents an athletic spirit and aims to achieve higher goals.
- Timeless: While designing a brand it is important to take into consideration the timelessness of the brand. It means that once a logo has been designed it can be continued to be used till the end. As with time, it is important to adopt innovation, but along with such it is also important to retain core brand value.
- Scalability & Applicability: In the process of logo designing, it is also important to focus on the brand’s scalability and applicability. Such a point is important to ensure that the brand can diversify in different segments and can use its logo in different places depending upon its needs. The defined scalability options may exist in a similar industry or a different industry. An effective brand example showcasing such scalability is Google. As it has a common “G” logo which it uses in its software development as well as over its smart devices.
- Competitiveness: Apart from the above-defined points, it is important to understand the market competitive factors and accordingly logo is to be designed. Such helps to understand the industry trends and to avoid the designing scheme that has been adopted by the competitor. Also, such evaluation helps to understand the impact of the competitor’s logo format on customers, and accordingly, mistakes in the logo development process can be avoided.
Types of Logo
The marketer is further required to focus on understanding the different types of logos. As such types define the complexity/simplicity of the logo.
Such logos involve the use of defined emblem forms or shapes. It is majorly utilized the brand to represent the brand’s legacy or its focus on quality. Such logo help in promoting brand prestige and attracting customers accordingly. But along with such it also has certain challenges concerning its applicability. As emblems include words/characters within the shape. Hence printing such logos over visiting cards as well as product labels makes it difficult to read.
It is among the most commonly used form of the logo by brands. It includes the use of an animated character to represent your brand. Having mascot logos helps in creating a memorable brand through a fun-or-warm feeling for the audience. The mascot is not only a representable character but also has a back story aligned with the brand. Such a brand-designing approach helps to appeal to a wider customer base, including both children and adults.
It includes a simple design or a symbol as a brand logo. Abstract logos are effective for brands dealing in multiple segments or focusing on establishing a unique brand identity. Such helps marketers to make use of shapes and symbols to create a unique identity for their brand. Further, such logos provide the brand with the option to transform or reshape as required.
As the name suggests, combination logos make use of both shapes as well as characters. A major advantage of such logos is that combinations can be used individually and still the brand can be recognized. The integrated use of both the brand name and logo makes it easily recognizable to the consumer. It also allows brands to change logo combinations based on their applicability. For instance, the logo comprised of an image and brand name can be arranged in any direction.
It focuses on designing a brand logo with the full name of the brand. The designers combine the brand name with attractive typography and colors that make it easy to read. Also, wordmarks ensure avoiding any kind of confusion or misinterpretation of the brand logo by the audience. It is more effective for brands that have a single word or short brand names.
It is a form of the wordmark, but is for the brands having a long brand name. In such cases, the designer makes use of brand initials. Such a form of logo designing is much oriented towards minimalism and simple designing. The major aim of monograms is to ensure better brand visibility and recognition in the competitive marketplace.
As for the different forms of brand logos, a common approach being adopted by the designers includes the pictorial form. It includes representing the brand through a symbol related to the brand name. For example; the use of a bird as a logo by Twitter, the use of an open box by Dropbox, and the use of an eaten Apple by Apple Inc.
The availability of numerous forms of logo designs reflects upon the designs that can be adopted. However, the selection of an appropriate logo design should be based on the points discussed. You can check for the logo designs in our catalog, which have been designed by our professional designers and have been approved by our clients.
How to design a logo
Designing a logo is a creative process and requires a professional approach to understanding and aligning logo design and business goals. It involves multiple steps which a designer is required to go through to ensure the creation of an appropriate logo for your brand.
Step 1: Understand your business values
Logo Designing requires an active integration of business/brand values with the ideas for logo development. Such can help in creating curiosity among the target audience to learn about the story behind the brand. It helps in defining the logo design as well as the other elements in the process of logo design.
Step 2: Brainstorm ideas that can help in portraying such values
The next step is to identify multiple options that can help in developing unique logos for the brand. Such uniqueness of the logo should be able to represent the brand story as well as its values. Such representation can help in attracting targeted users in the industry.
Step 3: Determine Logo Elements
Based on the conducted analysis, further, the elements of logo designing are to be considered. Such would include the font style, the color palette, the background as well as the form of a logo that is to be adopted. This stage helps to identify and understand the basic aspects that are to be focused upon before moving on to design a logo.
Step 4: Create rough outlines or multiple logos
Considering the defined logo elements, the designer is required to ensure the creation of multiple creative designs. The creativity of the logo can be defined in the way it can reflect the brand’s message and value. At this stage, multiple designs are to be developed and shared with the employees, as well as other important people involved in the process.
Step 5: Select and refine the appropriate logo
The creation of multiple logos designs and sharing them with people can help to get feedback on their adaptability. Also, it will help the designer to understand which logo design is more suitable and be able to fulfill the purpose of logo designing. Accordingly, from the multiple designs, the best possible design can be selected. Further efforts are to be made to refine the logo, by focusing on the color combinations, its size, as well as its representation.
Step 6: Create a final version and publish it
At last, the final logo that has been designed is to be published on the brand’s website. Also, the logo is to be published on product packaging as well as other promotional platforms (social media, posters). Such can help to create awareness and to ensure that consumers or target audiences are well aware of the logo introduced by the brand.
Trends in logo designing in 2023
Minimalist and Simple
A common trend that is being followed by the new brands, as well as the existing brands, is keeping their logos simple. Such involves focusing on a single color, or a design to develop a brand logo. Such a logo trend ensures that the logo is easily readable (if the text is involved) and can be recognized with less effort. The leading brands Uber, HBO, as well as Apple, are following such trends.
Use of vibrant colors
The brands are also focusing on the use of vibrant colors in their logos. The use of such colors in the logo helps to attract customer attention, as such colors promote a sense of excitement among the audience. As a result of which creative brands, as well as those who want to keep customers engaged 24*7 through their services, use such logo trends. Social media brands, news websites, gaming applications, as well as food brands are the ones following such logo trends.
3D and Animated logos
The increasing focus on content creation and user attraction has contributed to an increased need for 3D and animated logos. Such ensures the development of an interactive logo rather than just a shape or symbol. The animated logos are used by the brands involved in content creation as well as in the technology space. The use of 3D animated logos helps in attracting the attention of customers in the industry.
A common trend that can be identified to be emerging in logo designing includes layered logos. The design of the logo is done in a format that represents the stacking of multiple layers or geometric shapes, colors, or designs to develop a single logo. Google’s brand logos are a perfect example of layering, as it involves layering multiple colors and shapes.
It can be concluded that Logo designing is an essential task for any new as well as existing brand. Hence, there is a need for the brand to focus on conducting effective research before proceeding. As your brand logo can build or can negatively affect your brand image in the marketplace. So it is important to consult with a professional logo designer/developer who can assist you throughout the process.
In the process of logo designing, VerveBranding is a one-stop solution for your needs. We have a team of experienced logo designers, who can assist you to get a desirable and engaging logo. Also, we can further help you with your branding and marketing needs across the platforms.
Frequently Asked Questions
Can a better logo design help in brand growth?
An effectively designed logo can definitely help in improved brand reach and engagement. But along with logo creation, it is also important to focus on product quality and marketing activities. Collectively, such actions can definitely help to reach great heights in the industry.
What is the estimated cost to get a logo designed?
Designing a logo involves multiple aspects, which are required to be identified and discussed. Such variations result in a change in the estimate for designing a brand logo. So, we recommend you go through our logo pricing plans and raise a request for a free quote. Our designers will get in touch with you to understand your requirements.
How to select the best form of logo for my brand?
The selection of design type depends on numerous factors. It includes your business nature, industry type, and the message you want to convey to your target audience. So the best approach to selecting a design is to conduct an industry study and understand your brand preferences.
Which software are available for designing a brand logo?
The commonly used platforms or software include Adobe Illustrator, Canva, Inkscape, Gravitt Designer, and CorelDRAW. For a detailed analysis of the benefits and challenges of using such software, you can check out our blog on Best Logo Design Software Programs of 2022-23.